About this item
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing.
About the Author
Peg Fitzpatrick is co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald's and currently Adobe. She work with the best brands and makes them even better!
Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million each day with a her own social platform over 1.5 million.
Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and a sassy little yorkie in beautiful New Hampshire.
