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"It's complicated!" That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer's biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine's identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world.



About the Author

Mike Veseth

Wall Street Journal wine columnist Lettie Teague writes that "Of all the wine blogs in the wide, wide blogosphere, one that I look forward to reading the most is Mike Veseth's Wine Economist. There's nothing else quite like it--a blend of economic insight ... and often irreverent winespeak."Economist Mike Veseth (pronounced VEE-seth) is an authority on global wine markets who travels the world studying wine economics and speaking to wine industry groups. He reports his discoveries on this blog, The Wine Economist, and in more than a dozen books including Wine Wars (2011) , Extreme Wine (2013) and Money, Taste & Wine: It's Complicated! (2015) . The newest book, Around the World in Eighty Wines, will appear in November, 2017.The Wine Economist was named 2015 "Best in the World" wine blog by Gourmand International. Money Taste, and Wine received the 2016 Gourmand International award for "Best in the World" wine writing.



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