About this item
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them.
About the Author
Mara Einstein has been working in or writing about the media industry for more than 25 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's and Dole Foods.
In addition to her books, Dr. Einstein has written for Advertising Age, Harvard Business Review, Newsday, Broadcasting & Cable, and Fastcoexist. She is regularly quoted as a marketing expert in such outlets as the New York Times, Bloomberg BusinessWeek, and the Wall Street Journal, among many others. Dr. Einstein has a BFA in theater from Boston University, an MBA from Northwestern University and a PhD in Media Ecology from New York University. She is a Professor of Media Studies in New York City as well as an independent marketing consultant and speaker.
For the latest trends in advertising and marketing, visit my website: maraeinstein.com
