Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir blogs at NirAndFar.com.
Jon Finkel is the author of "Mean" Joe Greene: Built By Football, Forces of Character with 3x Super Bowl Champion and Fighter Pilot Chad Hennings, Heart Over Height with 3x NBA Slam Dunk Champion Nate Robinson, as well as Jocks In Chief, The Dadvantage - Stay in Shape on No Sleep with No Time and No Equipment, and all twelve volumes in the Greatest Stars of the NBA book series for the National Basketball Association, which won several ALA Young Reader Awards.
As a feature writer, he has written for Men's Health, Men's Fitness, Muscle & Fitness, GQ, Details, The New York Times, ComedyCentral.com,...