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Adam Alter

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Adam Alter is an Associate Professor of Marketing and Psychology at New York University's Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was recently included in the Poets and Quants "40 Most Outstanding Business School Professors under 40 in the World," and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas...

Siddhartha Rao

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Born in Mumbai to parents from different cultures, Siddhartha grew up speaking four languages and learning many more. Awarded Most Valuable Professional for Visual C by Microsoft, he has two decades of experience in software development and is recognized for his contribution to the software community at As the Vice President in charge of Security Response at SAP SE, his responsibilities include helping SAP develop secure and trustworthy products.