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Seth Godin

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Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
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Jeff Pearlman

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Jeff Pearlman is an American sports writer. He has written two books about baseball and was the author of the infamous John Rocker interview in Sports Illustrated. In October 2011 he released his fifth book, a biography of Walter Payton titled, "Sweetness: The Enigmatic Life of Walter Payton. " It spent four weeks on The New York Times Best Seller list. Pearlman was born and raised in Mahopac, New York. He got his start in journalism in 1989, when he interned at a weekly newspaper in Cross River, entitled "The Patent Trader". After graduating from the University of Delaware, he was hired as a food...