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Joel Greenblatt

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Joel Greenblatt is an American hedge fund manager and founder of Gotham Capital. He is also an academic and a writer. He is also an adjunct professor at the Columbia University Graduate School of Business. He is the former chairman of the board of Alliant Techsystems and founder of the New York Securities Auction Corporation.

Scott Rick

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Scott Rick is a marketing professor at the University of Michigan's Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. Before joining Michigan Ross, he spent two years as a postdoctoral fellow at The Wharton School of the University of Pennsylvania. Rick routinely teaches courses on consumer behavior, judgment and decision making, and marketing management. His research is interdisciplinary by nature, and he has published in premier journals spanning marketing, psychology, economics,...

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