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Abigail Shrier

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Abigail Shrier is a frequent contributor to the Wall Street Journal. She holds an A.B. from Columbia College, where she received the Euretta J. Kellett Fellowship; a B.Phil. from the University of Oxford, and a J.D. from Yale Law School. She is a journalist.

Scott Rick

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Scott Rick is a marketing professor at the University of Michigan's Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. Before joining Michigan Ross, he spent two years as a postdoctoral fellow at The Wharton School of the University of Pennsylvania. Rick routinely teaches courses on consumer behavior, judgment and decision making, and marketing management. His research is interdisciplinary by nature, and he has published in premier journals spanning marketing, psychology, economics,...