The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.
Penguin Press
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9780399562181
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Hardcover
Love Your Life, Not Theirs
By Cruze, Rachel
In Love Your Life, Not Theirs, Rachel Cruze shines a spotlight on the most damaging money habit we have: comparing ourselves to others. Then she unpacks seven essential money habits for living the life we really want--a life in line with our values, where we can afford the things we want to buy without being buried under debt, stress, and worry.The Joneses are broke. Life looks good, but hidden beneath that glossy exterior are credit card bills, student loans, car payments, and an out-of-control mortgage. Their money situation is a mess, and they're trying to live a life they simply can't afford. So why exactly do we try so hard to keep up with the Joneses?Are we really living the lives we want, or are we chasing someone else's dream, just trying to keep up appearances on social media, at church, and in our community? Why are we letting other people set the pace for our own family's finances?In Love Your Life, Not Theirs, Rachel shows you how to buy and do the things that are important to you--the right way. That starts by choosing to quit the comparisons, reframing the way you think about money, and developing new habits like avoiding debt, living on a plan, watching your spending, saving for the future, having healthy conversations about money, and giving.These habits work, and Rachel is living proof. Now, she wants to empower you to live the life you've always dreamed of without creating the debt, stress, and worry that are all too often part of the deal. Social media isn't real life, and trying to keep up with the Joneses will never get you anywhere. It's time to live--and love--your life, not theirs. I've never read a book about money that takes this approach--and that's a good thing! Comparison has a way of weaving itself throughout all aspects of our lives, including our money. In Love Your Life, Not Theirs, Rachel Cruze outlines the seven money habits that really matter--and they have nothing to do with keeping up with the Joneses!Candace Cameron-BureActress, author, and co-host of The ViewLove Your Life, Not Theirs is full of the kind of practical, straightforward advice we've come to expect from Rachel Cruze. She offers guidance on paying down debt, smart saving, and the right way to talk to your spouse about money. These indispensable tips can help with day-to-day spending decisions and put you on a path to establishing healthy financial habits. Susan Spencer Editor-in-Chief for Woman's DayCruze's self-deprecating and honest voice is a great resource for anyone wanting to take charge of their money. With humor and approachability, she helps her readers set themselves up for success and happiness, no matter what current financial state they may be in. Kimberly Williams-Paisley New York Times best-selling author of Where the Light Gets InIn today's world of social media, the temptation to play the comparison game is stronger than ever. Love Your Life, Not Theirs is the perfect reminder that, when it comes to money, comparison is a game you can't win. A terrific--and much needed--read. Jean Chatzky Financial Editor, NBC TODAY and Host of HerMoney with Jean Chatzky Podcast
Ramsey Press
|
9781937077976
|
Hardcover
Know What Matters
By Shaich, Ron
Ron Shaich, founder and former CEO of Panera Bread, shares the lessons he learned from a lifetime of asking what really matters and then making the transformations necessary to bring what really matters to life.Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a 400-square-foot cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25 percent over two decades, and outperforming both Starbucks and Chipotle.
Harvard Business Review Press
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9781647825591
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Hardcover
The Ultimate Freelancer's Guidebook
By Black, Yuwanda
The definitive resource for a new generation of freelancers! Freelance writer, internet marketer, and mobile entrepreneur Yuwanda Black specializes in helping young freelancers build a business and "live the freelance life," and in The Ultimate Freelancer's Guidebook, she gives you the tools you need to be successful in the ever-growing freelance market. Whether you're just starting out or looking to grow and expand, you'll learn how to:Break into the freelance marketFind the best-paying jobsNegotiate a contractBuild a brandCreate a strong online presence and portfolioYou'll also learn how to build your reputation in the freelance market, form long-lasting professional relationships, and start taking control of your own employment destiny--and success!
Adams Media
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9781440596780
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Paperback
How to Write a Business Plan
By Mckeever, Mike
How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.
NOLO
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9781413323191
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Paperback
Women Who Work
By Trump, Ivanka
NEW YORK TIMES BESTSELLER!Ivanka is donating the unpaid portion of her advance and all future royalties received from Women Who Work to the Ivanka M. Trump Charitable Fund, a donor advised fund that will make grants to organizations that empower and educate women and girls.* "This is a chatty step-by-step guide to living a happy life and getting ahead in a career." - USA Today"The advice is spot-on for everyone, not just women." - Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness I believe that when it comes to women and work, there isn't one right answer. The only person who can create a life you'll love is you. Our grandmothers fought for the right to work. Our mothers fought for the choice to be in an office or to stay at home. Our generation is the first to fully embrace and celebrate the fact that our lives are multidimensional. Thanks to the women who came before us and paved the way, we can create the lives we want to lead - which look different for each of us. I've been fortunate to be able to build my career around my passions, from real estate to fashion. But my professional titles only begin to describe who I am and what I value. I have been an executive and an entrepreneur, but also - and just as importantly - a wife, mother, daughter, and friend. To me, "work" encompasses my efforts to succeed in all of these areas. After appearing on The Apprentice years ago and receiving a flood of letters from young women asking for guidance, I realized the need for more female leaders to speak out publicly in order to change the way society thinks and talks about "women who work." So I created a forum to do just that. This book evolves the conversation that started on IvankaTrump.com, where so many incredible women (and men!) have shared their experiences, advice, ambitions, and passions. Women who work lead meetings and train for marathons. We learn how to cook and how to code. We inspire our employees and our children. We innovate at our current jobs and start new businesses. Women Who Work will equip you with the best skills I've learned from some of the amazing people I've met, on subjects such as identifying opportunities, shifting careers smoothly, negotiating, leading teams, starting companies, managing work and family, and helping change the system to make it better for women - now and in the future. I hope it will inspire you to redefine success and architect a life that honors your individual passions and priorities, in a way only you can. * The Ivanka M. Trump Charitable Fund (the "Fund") is a donor advised fund that supports the economic empowerment of women and girls. Ivanka Trump is the grant advisor to the Fund and sole member of IT WWW Pub, LLC (the "LLC") , which receives royalties from the publication of Women Who Work. The LLC will contribute a minimum $425,000 to the Fund, which is the unpaid portion of the advance, net of expenses. In addition, the LLC will contribute all future royalties it receives that are in excess of the advance to the Fund during the period from May 1, 2017 to May 1, 2022.
Portfolio Penguin
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9780735211322
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Hardcover
The Smart Womans Guide to Planning for Retirement
By Hunt, Mary
What does a woman want to do when she retires? Travel? Pursue hobbies? Spend time with friends and family? We all have dreams about what those days will be like. But when it comes to turning those dreams into reality, womens retirement confidence and know-how is low. According to a 2012 survey, 92 percent of women of all ages in this country dont feel theyre educated enough to reach their retirement savings goals. For the woman who doesnt know where to start or would like a knowledgeable guide who speaks her language, financial expert Mary Hunt offers a comprehensive but approachable resource for saving and planning for retirement.. Whether she feels entitled to retire at age 65, hopes shell be able to stop working someday, or is convinced shell never be able to retire, every woman will find real help in these pages. With her signature no-nonsense, energetic style, Hunt assures women that its only too late if they dont start now. She clearly covers every aspect of retirement planning during every season of a womans life, giving women the confidence they need to shape their futures.
Revell
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9780800721138
|
Hardcover
Way of the Wolf
By Belfort, Jordan
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.
North Star Way
|
9781501164286
|
Hardcover
Made in the USA
By Smil, Vaclav
"There is probably no other writer whose books I anticipate with more enthusiasm than Vaclav Smil. He brings remarkable insight to every topic he examines, combining his vast knowledge of science and energy, history and business to address some of the most pressing issues we face today. So I'm pleased he will be turning that keen intellect to the subject of manufacturing in the U.S."--Bill GatesIn Made in the USA, Vaclav Smil powerfully rebuts the notion that manufacturing is a relic of predigital history and that the loss of American manufacturing is a desirable evolutionary step toward a pure service economy. Smil argues that no advanced economy can prosper without a strong, innovative manufacturing sector and the jobs it creates. Reversing a famous information economy dictum, Smil argues that serving potato chips is not as good as making microchips.
The MIT Press; 1 edition
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9780262019385
|
Hardcover
What to Say When Things Get Tough
By Greenberger, Leonard S.
BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. "This book is one of the best guidebooks on the practice of public relations that I have seen." -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute "If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you." -- Ari Weinzweig, cofounder and founding partner, Zingerman's, and author of Zingerman's Guide to Giving Great Service and Zingerman's Guide to Good Leading "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself.
The Code
By O'mara, Margaret
The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.
Love Your Life, Not Theirs
By Cruze, Rachel
In Love Your Life, Not Theirs, Rachel Cruze shines a spotlight on the most damaging money habit we have: comparing ourselves to others. Then she unpacks seven essential money habits for living the life we really want--a life in line with our values, where we can afford the things we want to buy without being buried under debt, stress, and worry.The Joneses are broke. Life looks good, but hidden beneath that glossy exterior are credit card bills, student loans, car payments, and an out-of-control mortgage. Their money situation is a mess, and they're trying to live a life they simply can't afford. So why exactly do we try so hard to keep up with the Joneses?Are we really living the lives we want, or are we chasing someone else's dream, just trying to keep up appearances on social media, at church, and in our community? Why are we letting other people set the pace for our own family's finances?In Love Your Life, Not Theirs, Rachel shows you how to buy and do the things that are important to you--the right way. That starts by choosing to quit the comparisons, reframing the way you think about money, and developing new habits like avoiding debt, living on a plan, watching your spending, saving for the future, having healthy conversations about money, and giving.These habits work, and Rachel is living proof. Now, she wants to empower you to live the life you've always dreamed of without creating the debt, stress, and worry that are all too often part of the deal. Social media isn't real life, and trying to keep up with the Joneses will never get you anywhere. It's time to live--and love--your life, not theirs. I've never read a book about money that takes this approach--and that's a good thing! Comparison has a way of weaving itself throughout all aspects of our lives, including our money. In Love Your Life, Not Theirs, Rachel Cruze outlines the seven money habits that really matter--and they have nothing to do with keeping up with the Joneses!Candace Cameron-BureActress, author, and co-host of The ViewLove Your Life, Not Theirs is full of the kind of practical, straightforward advice we've come to expect from Rachel Cruze. She offers guidance on paying down debt, smart saving, and the right way to talk to your spouse about money. These indispensable tips can help with day-to-day spending decisions and put you on a path to establishing healthy financial habits. Susan Spencer Editor-in-Chief for Woman's DayCruze's self-deprecating and honest voice is a great resource for anyone wanting to take charge of their money. With humor and approachability, she helps her readers set themselves up for success and happiness, no matter what current financial state they may be in. Kimberly Williams-Paisley New York Times best-selling author of Where the Light Gets InIn today's world of social media, the temptation to play the comparison game is stronger than ever. Love Your Life, Not Theirs is the perfect reminder that, when it comes to money, comparison is a game you can't win. A terrific--and much needed--read. Jean Chatzky Financial Editor, NBC TODAY and Host of HerMoney with Jean Chatzky Podcast
Know What Matters
By Shaich, Ron
Ron Shaich, founder and former CEO of Panera Bread, shares the lessons he learned from a lifetime of asking what really matters and then making the transformations necessary to bring what really matters to life.Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a 400-square-foot cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25 percent over two decades, and outperforming both Starbucks and Chipotle.
The Ultimate Freelancer's Guidebook
By Black, Yuwanda
The definitive resource for a new generation of freelancers! Freelance writer, internet marketer, and mobile entrepreneur Yuwanda Black specializes in helping young freelancers build a business and "live the freelance life," and in The Ultimate Freelancer's Guidebook, she gives you the tools you need to be successful in the ever-growing freelance market. Whether you're just starting out or looking to grow and expand, you'll learn how to:Break into the freelance marketFind the best-paying jobsNegotiate a contractBuild a brandCreate a strong online presence and portfolioYou'll also learn how to build your reputation in the freelance market, form long-lasting professional relationships, and start taking control of your own employment destiny--and success!
How to Write a Business Plan
By Mckeever, Mike
How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.
Women Who Work
By Trump, Ivanka
NEW YORK TIMES BESTSELLER!Ivanka is donating the unpaid portion of her advance and all future royalties received from Women Who Work to the Ivanka M. Trump Charitable Fund, a donor advised fund that will make grants to organizations that empower and educate women and girls.* "This is a chatty step-by-step guide to living a happy life and getting ahead in a career." - USA Today "The advice is spot-on for everyone, not just women." - Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness I believe that when it comes to women and work, there isn't one right answer. The only person who can create a life you'll love is you. Our grandmothers fought for the right to work. Our mothers fought for the choice to be in an office or to stay at home. Our generation is the first to fully embrace and celebrate the fact that our lives are multidimensional. Thanks to the women who came before us and paved the way, we can create the lives we want to lead - which look different for each of us. I've been fortunate to be able to build my career around my passions, from real estate to fashion. But my professional titles only begin to describe who I am and what I value. I have been an executive and an entrepreneur, but also - and just as importantly - a wife, mother, daughter, and friend. To me, "work" encompasses my efforts to succeed in all of these areas. After appearing on The Apprentice years ago and receiving a flood of letters from young women asking for guidance, I realized the need for more female leaders to speak out publicly in order to change the way society thinks and talks about "women who work." So I created a forum to do just that. This book evolves the conversation that started on IvankaTrump.com, where so many incredible women (and men!) have shared their experiences, advice, ambitions, and passions. Women who work lead meetings and train for marathons. We learn how to cook and how to code. We inspire our employees and our children. We innovate at our current jobs and start new businesses. Women Who Work will equip you with the best skills I've learned from some of the amazing people I've met, on subjects such as identifying opportunities, shifting careers smoothly, negotiating, leading teams, starting companies, managing work and family, and helping change the system to make it better for women - now and in the future. I hope it will inspire you to redefine success and architect a life that honors your individual passions and priorities, in a way only you can. * The Ivanka M. Trump Charitable Fund (the "Fund") is a donor advised fund that supports the economic empowerment of women and girls. Ivanka Trump is the grant advisor to the Fund and sole member of IT WWW Pub, LLC (the "LLC") , which receives royalties from the publication of Women Who Work. The LLC will contribute a minimum $425,000 to the Fund, which is the unpaid portion of the advance, net of expenses. In addition, the LLC will contribute all future royalties it receives that are in excess of the advance to the Fund during the period from May 1, 2017 to May 1, 2022.
The Smart Womans Guide to Planning for Retirement
By Hunt, Mary
What does a woman want to do when she retires? Travel? Pursue hobbies? Spend time with friends and family? We all have dreams about what those days will be like. But when it comes to turning those dreams into reality, womens retirement confidence and know-how is low. According to a 2012 survey, 92 percent of women of all ages in this country dont feel theyre educated enough to reach their retirement savings goals. For the woman who doesnt know where to start or would like a knowledgeable guide who speaks her language, financial expert Mary Hunt offers a comprehensive but approachable resource for saving and planning for retirement.. Whether she feels entitled to retire at age 65, hopes shell be able to stop working someday, or is convinced shell never be able to retire, every woman will find real help in these pages. With her signature no-nonsense, energetic style, Hunt assures women that its only too late if they dont start now. She clearly covers every aspect of retirement planning during every season of a womans life, giving women the confidence they need to shape their futures.
Way of the Wolf
By Belfort, Jordan
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Made in the USA
By Smil, Vaclav
"There is probably no other writer whose books I anticipate with more enthusiasm than Vaclav Smil. He brings remarkable insight to every topic he examines, combining his vast knowledge of science and energy, history and business to address some of the most pressing issues we face today. So I'm pleased he will be turning that keen intellect to the subject of manufacturing in the U.S."--Bill GatesIn Made in the USA, Vaclav Smil powerfully rebuts the notion that manufacturing is a relic of predigital history and that the loss of American manufacturing is a desirable evolutionary step toward a pure service economy. Smil argues that no advanced economy can prosper without a strong, innovative manufacturing sector and the jobs it creates. Reversing a famous information economy dictum, Smil argues that serving potato chips is not as good as making microchips.
What to Say When Things Get Tough
By Greenberger, Leonard S.
BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. "This book is one of the best guidebooks on the practice of public relations that I have seen." -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute "If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you." -- Ari Weinzweig, cofounder and founding partner, Zingerman's, and author of Zingerman's Guide to Giving Great Service and Zingerman's Guide to Good Leading "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself.