Amazon, Apple, Google, and Facebook are four of the most influential entities on the planet. Just about everyone knows how they got there. Just about everyone is wrong. For all that's been written about The Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did The Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott) ? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of The Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand The Four.
Portfolio
|
9780735213654
|
Hardcover
Economism
By Kwak, James
Here is a bracing deconstruction of the framework for understanding the world that is learned as gospel in Economics 101, regardless of its imaginary assumptions and misleading half-truths.Economism: an ideology that distorts the valid principles and tools of introductory college economics, propagated by self-styled experts, zealous lobbyists, clueless politicians, and ignorant pundits.In order to illuminate the fallacies of economism, James Kwak first offers a primer on supply and demand, market equilibrium, and social welfare: the underpinnings of most popular economic arguments. Then he provides a historical account of how economism became a prevalent mode of thought in the United States - focusing on the people who packaged Econ 101 into sound bites that were then repeated until they took on the aura of truth. He shows us how issues of moment in contemporary American society - labor markets, taxes, finance, health care, and international trade, among others - are shaped by economism, demonstrating in each case with clarity and lan how, because of its failure to reflect the complexities of our world, economism has had a deleterious influence on policies that affect hundreds of millions of Americans.
Pantheon
|
9781101871195
|
Print book
Grant Writing For Dummies
By Browning, Beverly A
Discover enterprising ways to get grants Write compelling applications for grant funding Find budgets, sample letters and more online Find and win grant money Grant writing can be daunting, but this book gives you everything you need to get started with your application right away! This all-encompassing guide helps you move through the grant-writing process and apply for some of the billions of dollars available from public and private sector sources. Get your piece of the pie! Inside... Get to know the funders Create a strategic plan Tap into online databases Know what funders expect Keep readers' attention Rack up peer-review points Apply for e-grants Practice current protocol
John Wiley
|
9781119280125
|
Print book
Dream Hoarders
By Reeves, Richard
America is becoming a class-based society.It is now conventional wisdom to focus on the wealth of the top 1 percent - especially the top 0.01 percent - and how the ultra-rich are concentrating income and prosperity while incomes for most other Americans are stagnant. But the most important, consequential, and widening gap in American society is between the upper middle class and everyone else.Reeves defines the upper middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best quality education, housing, health care, and other necessary goods and services.As Reeves shows, the growing separation between the upper middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults.These trends matter because the separation and perpetuation of the upper middle class corrode prospects for more progressive approaches to policy. Various forms of "opportunity hoarding" among the upper middle class make it harder for others to rise up to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society.Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against - and what can be done to restore a more equitable society.
Brookings Institution Press
|
9780815729129
|
Hardcover
Bottle of Lies
By Eban, Katherine
From an award-winning journalist, an explosive narrative investigation of the generic drug boom that reveals fraud and life-threatening dangers on a global scale - The Jungle for pharmaceuticalsMany have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to their brand-name counterparts, just less expensive. But is this really true?Katherine Eban's Bottle of Lies exposes the deceit behind generic-drug manufacturing - and the attendant risks for global health. Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects.The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world's greatest public-health innovation has become one of its most astonishing swindles.
Ecco
|
9780062338785
|
Hardcover
Diamonds
By Smillie, Ian
Diamonds are a multi-billion dollar business involving some of the world’s largest mining companies, a million and a half artisanal diggers, more than a million cutters and polishers and a huge retail jewellery sector. But behind the sparkle of the diamond lies a murkier story, in which rebel armies in Angola, Sierra Leone and the Congo turned to diamonds to finance their wars. Completely unregulated, so-called blood diamonds became the perfect tool for money laundering, tax evasion, drug-running and weapons-trafficking. Diamonds brings together for the first time all aspects of the diamond industry. In it, Ian Smillie, former UN Security Council investigator and leading figure in the blood diamonds campaign, offers a comprehensive analysis of the history and structure of today’s diamond trade, the struggle for effective regulation and the challenges ahead.
Polity; 1 edition
|
9780745672311
|
Book
The Last Great Strike
By White, Ahmed
In May 1937, seventy thousand workers walked off their jobs at four large steel companies known collectively as "Little Steel." The strikers sought to make the companies retreat from decades of antiunion repression, abide by the newly enacted federal labor law, and recognize their union. For two months a grinding struggle unfolded, punctuated by bloody clashes in which police, company agents, and National Guardsmen ruthlessly beat and shot unionists. At least sixteen died and hundreds more were injured before the strike ended in failure. The violence and brutality of the Little Steel Strike became legendary. In many ways it was the last great strike in modern America. Traditionally the Little Steel Strike has been understood as a modest setback for steel workers, one that actually confirmed the potency of New Deal reforms and did little to impede the progress of the labor movement.
University of California Press
|
9780520285613
|
Print book
The Elements of Power
By Abraham, David S
Our future hinges on a set of elements that few of us have even heard of. In this surprising and revealing book, David S. Abraham unveils what rare metals are and why our electronic gadgets, the most powerful armies and indeed the fate of our planet depend on them. These metals have become the building blocks of modern society; their properties are now essential for nearly all our electronic, military, and "green" technologies. But their growing use is not without environmental, economic, and geopolitical consequences. Abraham traces these elements' secreted paths from mines to our living rooms, from the remote hills of China to the frozen Gulf of Finland, providing vivid accounts of those who produce, trade, and rely on rare metals. He argues that these materials are increasingly playing a significant role in global affairs, conferring strength to countries and companies that can ensure sustainable supplies.
Yale University Press
|
9780300196795
|
Print book
Investing in Your 20s & 30s For Dummies
By Tyson, Eric
Investing in your 20s & 30s For Dummies, 3rd Edition will provide emerging professionals with the targeted investment advice they need to establish their own unique investment style. Covering everything from the latest tax laws to new and popular investing funds, this latest edition helps Millennials evaluate assets and manage risk to invest money wisely, and monitor their progress. Start building a nest egg for retirement Understand investment lingo Determine a investment timeline and goals UPDATES: * New tax laws and impact on investors * The Robinhood investing phenomenon * Investing through Robo-advisors * From impact to socially responsible investing: Top fields Millennials are investing in Lessons from COVID-19 on the market and real estate investing Marketing.
For Dummies; 3rd edition
|
9781119805403
|
Paperback
Property Management Kit For Dummies
By Griswold, Robert S.
Discover how to be a landlord with ease Thinking about becoming a landlord? Property Management Kit For Dummies gives you proven strategies for establishing and maintaining rental properties, whether a single family or multi-resident unit. You'll find out how to prepare and promote your properties, select tenants, handle repairs, avoid costly mistakes and legal missteps and meet your long-term goals. Now you can find out if you really have what it takes to successfully manage a rental property, and you'll learn all about the various options for hiring someone else to manage your property for you. You'll find out the right way to prepare your properties for prospective tenants, set the rent and security deposit, clean up properties between tenants, and verify rental applications.
The Four
By Galloway, Scott
Amazon, Apple, Google, and Facebook are four of the most influential entities on the planet. Just about everyone knows how they got there. Just about everyone is wrong. For all that's been written about The Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did The Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott) ? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of The Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand The Four.
Economism
By Kwak, James
Here is a bracing deconstruction of the framework for understanding the world that is learned as gospel in Economics 101, regardless of its imaginary assumptions and misleading half-truths.Economism: an ideology that distorts the valid principles and tools of introductory college economics, propagated by self-styled experts, zealous lobbyists, clueless politicians, and ignorant pundits.In order to illuminate the fallacies of economism, James Kwak first offers a primer on supply and demand, market equilibrium, and social welfare: the underpinnings of most popular economic arguments. Then he provides a historical account of how economism became a prevalent mode of thought in the United States - focusing on the people who packaged Econ 101 into sound bites that were then repeated until they took on the aura of truth. He shows us how issues of moment in contemporary American society - labor markets, taxes, finance, health care, and international trade, among others - are shaped by economism, demonstrating in each case with clarity and lan how, because of its failure to reflect the complexities of our world, economism has had a deleterious influence on policies that affect hundreds of millions of Americans.
Grant Writing For Dummies
By Browning, Beverly A
Discover enterprising ways to get grants Write compelling applications for grant funding Find budgets, sample letters and more online Find and win grant money Grant writing can be daunting, but this book gives you everything you need to get started with your application right away! This all-encompassing guide helps you move through the grant-writing process and apply for some of the billions of dollars available from public and private sector sources. Get your piece of the pie! Inside... Get to know the funders Create a strategic plan Tap into online databases Know what funders expect Keep readers' attention Rack up peer-review points Apply for e-grants Practice current protocol
Dream Hoarders
By Reeves, Richard
America is becoming a class-based society.It is now conventional wisdom to focus on the wealth of the top 1 percent - especially the top 0.01 percent - and how the ultra-rich are concentrating income and prosperity while incomes for most other Americans are stagnant. But the most important, consequential, and widening gap in American society is between the upper middle class and everyone else.Reeves defines the upper middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best quality education, housing, health care, and other necessary goods and services.As Reeves shows, the growing separation between the upper middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults.These trends matter because the separation and perpetuation of the upper middle class corrode prospects for more progressive approaches to policy. Various forms of "opportunity hoarding" among the upper middle class make it harder for others to rise up to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society.Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against - and what can be done to restore a more equitable society.
Bottle of Lies
By Eban, Katherine
From an award-winning journalist, an explosive narrative investigation of the generic drug boom that reveals fraud and life-threatening dangers on a global scale - The Jungle for pharmaceuticalsMany have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to their brand-name counterparts, just less expensive. But is this really true?Katherine Eban's Bottle of Lies exposes the deceit behind generic-drug manufacturing - and the attendant risks for global health. Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects.The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world's greatest public-health innovation has become one of its most astonishing swindles.
Diamonds
By Smillie, Ian
Diamonds are a multi-billion dollar business involving some of the world’s largest mining companies, a million and a half artisanal diggers, more than a million cutters and polishers and a huge retail jewellery sector. But behind the sparkle of the diamond lies a murkier story, in which rebel armies in Angola, Sierra Leone and the Congo turned to diamonds to finance their wars. Completely unregulated, so-called blood diamonds became the perfect tool for money laundering, tax evasion, drug-running and weapons-trafficking. Diamonds brings together for the first time all aspects of the diamond industry. In it, Ian Smillie, former UN Security Council investigator and leading figure in the blood diamonds campaign, offers a comprehensive analysis of the history and structure of today’s diamond trade, the struggle for effective regulation and the challenges ahead.
The Last Great Strike
By White, Ahmed
In May 1937, seventy thousand workers walked off their jobs at four large steel companies known collectively as "Little Steel." The strikers sought to make the companies retreat from decades of antiunion repression, abide by the newly enacted federal labor law, and recognize their union. For two months a grinding struggle unfolded, punctuated by bloody clashes in which police, company agents, and National Guardsmen ruthlessly beat and shot unionists. At least sixteen died and hundreds more were injured before the strike ended in failure. The violence and brutality of the Little Steel Strike became legendary. In many ways it was the last great strike in modern America. Traditionally the Little Steel Strike has been understood as a modest setback for steel workers, one that actually confirmed the potency of New Deal reforms and did little to impede the progress of the labor movement.
The Elements of Power
By Abraham, David S
Our future hinges on a set of elements that few of us have even heard of. In this surprising and revealing book, David S. Abraham unveils what rare metals are and why our electronic gadgets, the most powerful armies and indeed the fate of our planet depend on them. These metals have become the building blocks of modern society; their properties are now essential for nearly all our electronic, military, and "green" technologies. But their growing use is not without environmental, economic, and geopolitical consequences. Abraham traces these elements' secreted paths from mines to our living rooms, from the remote hills of China to the frozen Gulf of Finland, providing vivid accounts of those who produce, trade, and rely on rare metals. He argues that these materials are increasingly playing a significant role in global affairs, conferring strength to countries and companies that can ensure sustainable supplies.
Investing in Your 20s & 30s For Dummies
By Tyson, Eric
Investing in your 20s & 30s For Dummies, 3rd Edition will provide emerging professionals with the targeted investment advice they need to establish their own unique investment style. Covering everything from the latest tax laws to new and popular investing funds, this latest edition helps Millennials evaluate assets and manage risk to invest money wisely, and monitor their progress. Start building a nest egg for retirement Understand investment lingo Determine a investment timeline and goals UPDATES: * New tax laws and impact on investors * The Robinhood investing phenomenon * Investing through Robo-advisors * From impact to socially responsible investing: Top fields Millennials are investing in Lessons from COVID-19 on the market and real estate investing Marketing.
Property Management Kit For Dummies
By Griswold, Robert S.
Discover how to be a landlord with ease Thinking about becoming a landlord? Property Management Kit For Dummies gives you proven strategies for establishing and maintaining rental properties, whether a single family or multi-resident unit. You'll find out how to prepare and promote your properties, select tenants, handle repairs, avoid costly mistakes and legal missteps and meet your long-term goals. Now you can find out if you really have what it takes to successfully manage a rental property, and you'll learn all about the various options for hiring someone else to manage your property for you. You'll find out the right way to prepare your properties for prospective tenants, set the rent and security deposit, clean up properties between tenants, and verify rental applications.