You're already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited. Reputation can't be owned or managed - not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Oneworld Publications
|
9781786070715
|
Hardcover
Local Is Our Future
By Norberg-hodge, Helena
From a renowned pioneer of the anti-globalization movement, a primer on working towards a localized world From disappearing livelihoods to financial instability, from climate chaos to an epidemic of depression, we face crises on a number of seemingly unrelated fronts. This well-referenced book traces the common roots of these problems in a globalized economy that is incompatible with life on a finite planet. But Local is Our Future does more than just describe the problem: it describes the policy shifts and grassroots steps - many of them already underway around the world - that can move us towards the local and, thereby, towards a better world.
Local Futures
|
9781732980402
|
Paperback
How to Open & Operate a Financially Successful Small Farm
By Nelson, Melissa G
Throughout the latter half of the 20th century, the number of small farms operating in the United States dropped by more than 75 percent according to the US Department of Agriculture. But, recently, there has been a major resurgence in these family operated, outdoor businesses that has made them both financially viable again and underrepresented. The world of small farm businesses is being bolstered by a surge in interest by health conscious individuals looking for organic, locally grown products. This, along with growing food needs in developed and developing countries, makes your potential business very viable. However, knowing how to develop that business effectively can be very hard. This book was written for people just like you those farmers who are looking to start their own small farm business.
Atlantic Group
|
9781601383303
|
Paperback
The Edge of Anarchy
By Kelly, Jack
"Pay attention, because The Edge of Anarchy not only captures the flickering Kinetoscopic spirit of one of the great Labor-Capital showdowns in American history, it helps focus today's great debates over the power of economic concentration and the rights and futures of American workers." -- Brian Alexander, author of Glass House"In gripping detail, The Edge of Anarchy reminds us of what a pivotal figure Eugene V. Debs was in the history of American labor... a tale of courage and the steadfast pursuit of principles at great personal risk." -- Tom Clavin, New York Times bestselling author of Dodge CityThe dramatic story of the explosive 1894 clash of industry, labor, and government that shook the nation and marked a turning point for America.The Edge of Anarchy by Jack Kelly offers a vivid account of the greatest uprising of working people in American history. At the pinnacle of the Gilded Age, a boycott of Pullman sleeping cars by hundreds of thousands of railroad employees brought commerce to a standstill across much of the country. Famine threatened, riots broke out along the rail lines. Soon the U.S. Army was on the march and gunfire rang from the streets of major cities. This epochal tale offers fascinating portraits of two iconic characters of the age. George Pullman, who amassed a fortune by making train travel a pleasure, thought the model town that he built for his workers would erase urban squalor. Eugene Debs, founder of the nation's first industrial union, was determined to wrench power away from the reigning plutocrats. The clash between the two men's conflicting ideals pushed the country to what the U.S. Attorney General called "the ragged edge of anarchy."Many of the themes of The Edge of Anarchy could be taken from today's headlines -- upheaval in America's industrial heartland, wage stagnation, breakneck technological change, and festering conflict over race, immigration, and inequality. With the country now in a New Gilded Age, this look back at the violent conflict of an earlier era offers illuminating perspectives along with a breathtaking story of a nation on the edge.
St. Martin's Press
|
9781250128867
|
Hardcover
Influencer
By Hennessy, Brittany
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.
Citadel
|
9780806538853
|
Paperback
Edison
By Morris, Edmund
From Pulitzer Prize-winning author Edmund Morris comes a revelatory new biography of Thomas Alva Edison, the most prolific genius in American history. Although Thomas Alva Edison was the most famous American of his time, and remains an international name today, he is mostly remembered only for the gift of universal electric light. His invention of the first practical incandescent lamp 140 years ago so dazzled the world - already reeling from his invention of the phonograph and dozens of other revolutionary devices - that it cast a shadow over his later achievements. In all, this near-deaf genius ("I haven't heard a bird sing since I was twelve years old") patented 1,093 inventions, not including others, such as the X-ray fluoroscope, that he left unlicensed for the benefit of medicine. One of the achievements of this staggering new biography, the first major life of Edison in more than twenty years, is that it portrays the unknown Edison - the philosopher, the futurist, the chemist, the botanist, the wartime defense adviser, the founder of nearly 250 companies - as fully as it deconstructs the Edison of mythological memory. Edmund Morris, winner of the Pulitzer Prize and the National Book Award, brings to the task all the interpretive acuity and literary elegance that distinguished his previous biographies of Theodore Roosevelt, Ronald Reagan, and Ludwig van Beethoven. A trained musician, Morris is especially well equipped to recount Edison's fifty-year obsession with recording technology and his pioneering advances in the synchronization of movies and sound. Morris sweeps aside conspiratorial theories positing an enmity between Edison and Nikola Tesla and presents proof of their mutually admiring, if wary, relationship. Enlightened by seven years of research among the five million pages of original documents preserved in Edison's huge laboratory at West Orange, New Jersey, and privileged access to family papers still held in trust, Morris is also able to bring his subject to life on the page - the adored yet autocratic and often neglectful husband of two wives and father of six children. If the great man who emerges from it is less a sentimental hero than an overwhelming force of nature, driven onward by compulsive creativity, then Edison is at last getting his biographical due.
Random House
|
9780812993110
|
Hardcover
Winning Grants Step by Step
By O'neal-mcelrath, Tori
Strong grant proposal writing made easy From small startups to established national organizations, nonprofits large and small depend on grant funding to survive and thrive. Winning Grants Step by Step: The Complete Workbook for Planning, Developing, and Writing Successful Proposals has long been the go-to resource for individuals and organizations looking for a clear, easy-to-follow approach to tackling the grant-writing process and winning funds. Now, in this revised Fifth Edition, changes and developments in the not-for-profit sector are integrated into the time-tested grant-writing formula that has proven effective time and again. New to this edition, you'll find an expanded discussion of the importance of relationship building, social media, and online resources to successful nonprofit funding.
Jossey-Bass
|
9781119547341
|
Dollars and Sense
By Ariely, Dan
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.Why does paying for things often feel like it causes physical pain?Why does it cost you money to act as your own real estate agent?Why are we comfortable overpaying for something now just because we've overpaid for it before? In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money. Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Harper
|
9780062651204
|
Hardcover
Creating Things That Matter
By Edwards, David A
Most things we create will not matter. This book is about creating things that do, from a master innovator who brings science and art together in his cutting edge labs.Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards -- world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents -- reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one.Here Edwards shares how he discovered a way of creating that transcends disciplines and incorporates the principles of aesthetics. He introduces us to cutting-edge artists, musicians, architects, physicists, mathematicians, engineers, chefs, choreographers, and novelists (among others) and uncovers a three-step cycle they all share in creating things that durably matter. This creator cycle looks unlike what we associate with game-changing innovation today, and aligns the most expressive art and the most revolutionary science in a radical reimagining of how we live. David Edwards and the innovators he profiles belong to an emerging grassroots renaissance flourishing in special environments that we all can make in our schools, companies and homes.Creating Things That Matter is a book for anyone wondering what tomorrow might be, and at last half believing that what they do can make a difference.
Henry Holt and Co.
|
9781250147189
|
Hardcover
Leading Matters
By Hennessy, John L.
In Leading Matters, current Chairman of Alphabet (Google's parent company) , former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.
The Reputation Game
By Younger, Rupert Waller David
You're already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited. Reputation can't be owned or managed - not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Local Is Our Future
By Norberg-hodge, Helena
From a renowned pioneer of the anti-globalization movement, a primer on working towards a localized world From disappearing livelihoods to financial instability, from climate chaos to an epidemic of depression, we face crises on a number of seemingly unrelated fronts. This well-referenced book traces the common roots of these problems in a globalized economy that is incompatible with life on a finite planet. But Local is Our Future does more than just describe the problem: it describes the policy shifts and grassroots steps - many of them already underway around the world - that can move us towards the local and, thereby, towards a better world.
How to Open & Operate a Financially Successful Small Farm
By Nelson, Melissa G
Throughout the latter half of the 20th century, the number of small farms operating in the United States dropped by more than 75 percent according to the US Department of Agriculture. But, recently, there has been a major resurgence in these family operated, outdoor businesses that has made them both financially viable again and underrepresented. The world of small farm businesses is being bolstered by a surge in interest by health conscious individuals looking for organic, locally grown products. This, along with growing food needs in developed and developing countries, makes your potential business very viable. However, knowing how to develop that business effectively can be very hard. This book was written for people just like you those farmers who are looking to start their own small farm business.
The Edge of Anarchy
By Kelly, Jack
"Pay attention, because The Edge of Anarchy not only captures the flickering Kinetoscopic spirit of one of the great Labor-Capital showdowns in American history, it helps focus today's great debates over the power of economic concentration and the rights and futures of American workers." -- Brian Alexander, author of Glass House"In gripping detail, The Edge of Anarchy reminds us of what a pivotal figure Eugene V. Debs was in the history of American labor... a tale of courage and the steadfast pursuit of principles at great personal risk." -- Tom Clavin, New York Times bestselling author of Dodge CityThe dramatic story of the explosive 1894 clash of industry, labor, and government that shook the nation and marked a turning point for America.The Edge of Anarchy by Jack Kelly offers a vivid account of the greatest uprising of working people in American history. At the pinnacle of the Gilded Age, a boycott of Pullman sleeping cars by hundreds of thousands of railroad employees brought commerce to a standstill across much of the country. Famine threatened, riots broke out along the rail lines. Soon the U.S. Army was on the march and gunfire rang from the streets of major cities. This epochal tale offers fascinating portraits of two iconic characters of the age. George Pullman, who amassed a fortune by making train travel a pleasure, thought the model town that he built for his workers would erase urban squalor. Eugene Debs, founder of the nation's first industrial union, was determined to wrench power away from the reigning plutocrats. The clash between the two men's conflicting ideals pushed the country to what the U.S. Attorney General called "the ragged edge of anarchy."Many of the themes of The Edge of Anarchy could be taken from today's headlines -- upheaval in America's industrial heartland, wage stagnation, breakneck technological change, and festering conflict over race, immigration, and inequality. With the country now in a New Gilded Age, this look back at the violent conflict of an earlier era offers illuminating perspectives along with a breathtaking story of a nation on the edge.
Influencer
By Hennessy, Brittany
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.
Edison
By Morris, Edmund
From Pulitzer Prize-winning author Edmund Morris comes a revelatory new biography of Thomas Alva Edison, the most prolific genius in American history. Although Thomas Alva Edison was the most famous American of his time, and remains an international name today, he is mostly remembered only for the gift of universal electric light. His invention of the first practical incandescent lamp 140 years ago so dazzled the world - already reeling from his invention of the phonograph and dozens of other revolutionary devices - that it cast a shadow over his later achievements. In all, this near-deaf genius ("I haven't heard a bird sing since I was twelve years old") patented 1,093 inventions, not including others, such as the X-ray fluoroscope, that he left unlicensed for the benefit of medicine. One of the achievements of this staggering new biography, the first major life of Edison in more than twenty years, is that it portrays the unknown Edison - the philosopher, the futurist, the chemist, the botanist, the wartime defense adviser, the founder of nearly 250 companies - as fully as it deconstructs the Edison of mythological memory. Edmund Morris, winner of the Pulitzer Prize and the National Book Award, brings to the task all the interpretive acuity and literary elegance that distinguished his previous biographies of Theodore Roosevelt, Ronald Reagan, and Ludwig van Beethoven. A trained musician, Morris is especially well equipped to recount Edison's fifty-year obsession with recording technology and his pioneering advances in the synchronization of movies and sound. Morris sweeps aside conspiratorial theories positing an enmity between Edison and Nikola Tesla and presents proof of their mutually admiring, if wary, relationship. Enlightened by seven years of research among the five million pages of original documents preserved in Edison's huge laboratory at West Orange, New Jersey, and privileged access to family papers still held in trust, Morris is also able to bring his subject to life on the page - the adored yet autocratic and often neglectful husband of two wives and father of six children. If the great man who emerges from it is less a sentimental hero than an overwhelming force of nature, driven onward by compulsive creativity, then Edison is at last getting his biographical due.
Winning Grants Step by Step
By O'neal-mcelrath, Tori
Strong grant proposal writing made easy From small startups to established national organizations, nonprofits large and small depend on grant funding to survive and thrive. Winning Grants Step by Step: The Complete Workbook for Planning, Developing, and Writing Successful Proposals has long been the go-to resource for individuals and organizations looking for a clear, easy-to-follow approach to tackling the grant-writing process and winning funds. Now, in this revised Fifth Edition, changes and developments in the not-for-profit sector are integrated into the time-tested grant-writing formula that has proven effective time and again. New to this edition, you'll find an expanded discussion of the importance of relationship building, social media, and online resources to successful nonprofit funding.
Dollars and Sense
By Ariely, Dan
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.Why does paying for things often feel like it causes physical pain?Why does it cost you money to act as your own real estate agent?Why are we comfortable overpaying for something now just because we've overpaid for it before? In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money. Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Creating Things That Matter
By Edwards, David A
Most things we create will not matter. This book is about creating things that do, from a master innovator who brings science and art together in his cutting edge labs.Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards -- world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents -- reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one.Here Edwards shares how he discovered a way of creating that transcends disciplines and incorporates the principles of aesthetics. He introduces us to cutting-edge artists, musicians, architects, physicists, mathematicians, engineers, chefs, choreographers, and novelists (among others) and uncovers a three-step cycle they all share in creating things that durably matter. This creator cycle looks unlike what we associate with game-changing innovation today, and aligns the most expressive art and the most revolutionary science in a radical reimagining of how we live. David Edwards and the innovators he profiles belong to an emerging grassroots renaissance flourishing in special environments that we all can make in our schools, companies and homes.Creating Things That Matter is a book for anyone wondering what tomorrow might be, and at last half believing that what they do can make a difference.
Leading Matters
By Hennessy, John L.
In Leading Matters, current Chairman of Alphabet (Google's parent company) , former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.