Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage.
Berrett-Koehler
|
9781609948139
|
Paperback
Start Your Own Hair Salon and Day Spa
By Sandlin, Eileen Figure
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of todays hottest industries salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.,
Entrepreneur Press; Third Edition edition
|
9781599185439
|
Book
The 5 Mistakes Every Investor Makes and How to Avoid Them
By Mallouk, Peter
Identify mistakes standing in the way of investment success With so much at stake in investing and wealth management, investors cannot afford to keep repeating actions that could have serious negative consequences for their financial goals. The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike.
Wiley; 1 edition
|
9781118929001
|
Hardcover
Nonprofit Fundraising 101
By Heyman, Darian Rodriguez
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Jossey-Bass, 2016.
|
9781119100461
|
Paperback
Not Pretty Enough
By Hirshey, Gerri
A bold and deeply researched biography of a complicated cultural iconWhen Helen Gurley Brown published Sex and the Single Girl in 1962, it sold more than two million copies in just three weeks, presaging the self-help boom and helping to usher in the unapologetic self-affirmation of second wave feminism. Brown declared that it was okay, even imperative, to enjoy sex outside of marriage; that equal rights for women should extend to the bedroom; that meaningful work outside the home was essential for a woman's security and self-esteem. The book catapulted Brown into national renown, cementing her status as a complex and divisive feminist personality. And the ripple effects of her outspokenness about sex and her emphasis on friendships between women can still be seen today, on TV shows like Sex and the City and Girls, and in the magazine world as well. When she died in 2012, her obituary appeared on the front page of The New York Times, which noted that "the look of women's magazines today . . . is due in no small part to her influence." She may not always have been loved--but she was always talked about.Brown's life story--a classic American rags-to-riches tale--is just as juicy as her controversial books. In this wonderful new biography, the writer and reporter Gerri Hirshey traces Brown's path from deep in the Arkansas Ozarks to her wild single years in Los Angeles, from the New York magazine world to her Hollywood adventures with her film producer husband. Along the way she became the highest-paid female ad copywriter on the West Coast, and transformed Hearst's failing literary magazine, Cosmopolitan, into the female-oriented global juggernaut it is today. Full of firsthand accounts of Brown from some of her closest friends, including Liz Smith, Gloria Vanderbilt, Barbara Walters, and more, as well as those whose paths she brushed--her 1939 prom date, a sorority sister from business school, Cosmo cover girls like Beverly Johnson and Brooke Shields--and writing from the woman herself, Not Pretty Enough is a vital biography that shines new light on the life of one of the most incomparable and indelible women of the twentieth century.
Sarah Crichton Books ; Farrar
|
9780374169176
|
Print book
Helping Children Succeed
By Tough, Paul
In How Children Succeed, Paul Tough introduced us to research showing that personal qualities like perseverance, self-control, and conscientiousness play a critical role in children's success. Now, in Helping Children Succeed, Tough takes on a new set of pressing questions: What does growing up in poverty do to children's mental and physical development? How does adversity at home affect their success in the classroom, from preschool to high school? And what practical steps can the adults who are responsible for them - from parents and teachers to policy makers and philanthropists - take to improve their chances for a positive future? Tough once again encourages us to think in a brand new way about the challenges of childhood. Rather than trying to "teach" skills like grit and self-control, he argues, we should focus instead on creating the kinds of environments, both at home and at school, in which those qualities are most likely to flourish. Mining the latest research in psychology and neuroscience, Tough provides us with insights and strategies for a new approach to childhood adversity, one designed to help many more children succeed.
Houghton Mifflin Harcourt
|
9780544935280
|
Print book
Dead Companies Walking
By Fearon, Scott
Unlike most investors, who live in fear of failure, Scott Fearon actively seeks it out. He has earned millions of dollars for his hedge fund over the last thirty years shorting the stocks of businesses he believed were on their way to bankruptcy. In Dead Companies Walking, Fearon describes his methods for spotting these doomed businesses, and how they can be extremely profitable investments. In his experience, corporate managers routinely commit six common mistakes that can derail even the most promising companies: they learn from only the recent past; they rely too heavily on a formula for success; they misunderstand their target customers; they fall victim to the magical storytelling of a mania; they fail to adapt to tectonic shifts in their industry; and they are physically or emotionally removed from their companies' operations.
Palgrave Macmillan Trade
|
9781137279644
|
Hardcover
Everyone's a Critic
By Tancer, Bill
More than of customers consult online reviews and take them very seriously A disgruntled customer on Yelp might have more clout than a guidebook magazine or newspaper This review-driven marketplace terrifies many businesses But some have learnt to navigate and profit from customer reviews Bill Tancer takes readers on a fascinating journey inside that world to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London Tancers fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success
Portfolio
|
9781591846383
|
Hardcover
Chaos Monkeys
By Martinez, Antonio Garcia
INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year * A Business Insider Top 20 Business Book of the Year * An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners"Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times"Eye-popping." - Vanity FairLiar's Poker meets The Social Network in an irreverent expos of life inside the tech bubble, from industry provocateur Antonio Garca Martnez, a former Twitter advisor, Facebook product manager and startup founder/CEO.The reality is, Silicon Valley capitalism is very simple:Investors are people with more money than time.Employees are people with more time than money.Entrepreneurs are the seductive go-between.Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder) . One of Silicon Valley's most audacious chaos monkeys is Antonio Garca Martnez.After stints on Wall Street and as CEO of his own startup, Garca Martnez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, Garca Martnez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk) , lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," Garca Martnez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive
Harpercollins
|
9780062458193
|
Hardcover
The End of Alchemy
By King, Mervyn
"Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King's visionary ideas deserve the attention of everyone from economics students to heads of state." -- Lawrence H. SummersSomething is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance.The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy -- the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation.How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.
Ice Cream Social
By Edmondson, Brad
Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage.
Start Your Own Hair Salon and Day Spa
By Sandlin, Eileen Figure
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of todays hottest industries salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.,
The 5 Mistakes Every Investor Makes and How to Avoid Them
By Mallouk, Peter
Identify mistakes standing in the way of investment success With so much at stake in investing and wealth management, investors cannot afford to keep repeating actions that could have serious negative consequences for their financial goals. The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike.
Nonprofit Fundraising 101
By Heyman, Darian Rodriguez
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Not Pretty Enough
By Hirshey, Gerri
A bold and deeply researched biography of a complicated cultural iconWhen Helen Gurley Brown published Sex and the Single Girl in 1962, it sold more than two million copies in just three weeks, presaging the self-help boom and helping to usher in the unapologetic self-affirmation of second wave feminism. Brown declared that it was okay, even imperative, to enjoy sex outside of marriage; that equal rights for women should extend to the bedroom; that meaningful work outside the home was essential for a woman's security and self-esteem. The book catapulted Brown into national renown, cementing her status as a complex and divisive feminist personality. And the ripple effects of her outspokenness about sex and her emphasis on friendships between women can still be seen today, on TV shows like Sex and the City and Girls, and in the magazine world as well. When she died in 2012, her obituary appeared on the front page of The New York Times, which noted that "the look of women's magazines today . . . is due in no small part to her influence." She may not always have been loved--but she was always talked about.Brown's life story--a classic American rags-to-riches tale--is just as juicy as her controversial books. In this wonderful new biography, the writer and reporter Gerri Hirshey traces Brown's path from deep in the Arkansas Ozarks to her wild single years in Los Angeles, from the New York magazine world to her Hollywood adventures with her film producer husband. Along the way she became the highest-paid female ad copywriter on the West Coast, and transformed Hearst's failing literary magazine, Cosmopolitan, into the female-oriented global juggernaut it is today. Full of firsthand accounts of Brown from some of her closest friends, including Liz Smith, Gloria Vanderbilt, Barbara Walters, and more, as well as those whose paths she brushed--her 1939 prom date, a sorority sister from business school, Cosmo cover girls like Beverly Johnson and Brooke Shields--and writing from the woman herself, Not Pretty Enough is a vital biography that shines new light on the life of one of the most incomparable and indelible women of the twentieth century.
Helping Children Succeed
By Tough, Paul
In How Children Succeed, Paul Tough introduced us to research showing that personal qualities like perseverance, self-control, and conscientiousness play a critical role in children's success. Now, in Helping Children Succeed, Tough takes on a new set of pressing questions: What does growing up in poverty do to children's mental and physical development? How does adversity at home affect their success in the classroom, from preschool to high school? And what practical steps can the adults who are responsible for them - from parents and teachers to policy makers and philanthropists - take to improve their chances for a positive future? Tough once again encourages us to think in a brand new way about the challenges of childhood. Rather than trying to "teach" skills like grit and self-control, he argues, we should focus instead on creating the kinds of environments, both at home and at school, in which those qualities are most likely to flourish. Mining the latest research in psychology and neuroscience, Tough provides us with insights and strategies for a new approach to childhood adversity, one designed to help many more children succeed.
Dead Companies Walking
By Fearon, Scott
Unlike most investors, who live in fear of failure, Scott Fearon actively seeks it out. He has earned millions of dollars for his hedge fund over the last thirty years shorting the stocks of businesses he believed were on their way to bankruptcy. In Dead Companies Walking, Fearon describes his methods for spotting these doomed businesses, and how they can be extremely profitable investments. In his experience, corporate managers routinely commit six common mistakes that can derail even the most promising companies: they learn from only the recent past; they rely too heavily on a formula for success; they misunderstand their target customers; they fall victim to the magical storytelling of a mania; they fail to adapt to tectonic shifts in their industry; and they are physically or emotionally removed from their companies' operations.
Everyone's a Critic
By Tancer, Bill
More than of customers consult online reviews and take them very seriously A disgruntled customer on Yelp might have more clout than a guidebook magazine or newspaper This review-driven marketplace terrifies many businesses But some have learnt to navigate and profit from customer reviews Bill Tancer takes readers on a fascinating journey inside that world to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London Tancers fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success
Chaos Monkeys
By Martinez, Antonio Garcia
INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year * A Business Insider Top 20 Business Book of the Year * An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners"Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times"Eye-popping." - Vanity FairLiar's Poker meets The Social Network in an irreverent expos of life inside the tech bubble, from industry provocateur Antonio Garca Martnez, a former Twitter advisor, Facebook product manager and startup founder/CEO.The reality is, Silicon Valley capitalism is very simple:Investors are people with more money than time.Employees are people with more time than money.Entrepreneurs are the seductive go-between.Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder) . One of Silicon Valley's most audacious chaos monkeys is Antonio Garca Martnez.After stints on Wall Street and as CEO of his own startup, Garca Martnez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, Garca Martnez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk) , lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," Garca Martnez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive
The End of Alchemy
By King, Mervyn
"Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King's visionary ideas deserve the attention of everyone from economics students to heads of state." -- Lawrence H. SummersSomething is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance.The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy -- the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation.How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.