Set up, launch, and run your winning socialmobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use all fully revamped for todays newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation youd want to have with them over coffee its friendly, upbeat, based on hard-won experience about what does and doesnt work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to Define the right goals, strategies, and tactics and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer todays 1 socialmobile marketing question What should I do next Whether youre a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
Pearson FT Press; 2 edition
|
9780133888331
|
Hardcover
The Fifth Risk
By Lewis, Michael
What are the consequences if the people given control over our government have no idea how it works?"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Energy. "And then there was radio silence." Across all departments, similar stories were playing out: Trump appointees were few and far between; those that did show up were shockingly uninformed about the functions of their new workplace. Some even threw away the briefing books that had been prepared for them.Michael Lewis's brilliant narrative takes us into the engine rooms of a government under attack by its own leaders. In Agriculture the funding of vital programs like food stamps and school lunches is being slashed. The Commerce Department may not have enough staff to conduct the 2020 Census properly. Over at Energy, where international nuclear risk is managed, it's not clear there will be enough inspectors to track and locate black market uranium before terrorists do.Willful ignorance plays a role in these looming disasters. If your ambition is to maximize short-term gains without regard to the long-term cost, you are better off not knowing those costs. If you want to preserve your personal immunity to the hard problems, it's better never to really understand those problems. There is upside to ignorance, and downside to knowledge. Knowledge makes life messier. It makes it a bit more difficult for a person who wishes to shrink the world to a worldview.If there are dangerous fools in this book, there are also heroes, unsung, of course. They are the linchpins of the system -- those public servants whose knowledge, dedication, and proactivity keep the machinery running. Michael Lewis finds them, and he asks them what keeps them up at night.
W. W. Norton & Company
|
9781324002642
|
Hardcover
Every Landlord's Guide to Managing Property
By Attorney, Michael Boyer
NOLO
|
9781413324211
|
Paperback
Capitalism in America
By Greenspan, Alan
From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.From even the start of his fabled career, Alan Greenspan was duly famous for his deep understanding of even the most arcane corners of the American economy, and his restless curiosity to know even more. To the extent possible, he has made a science of understanding how the US economy works almost as a living organism--how it grows and changes, surges and stalls. He has made a particular study of the question of productivity growth, at the heart of which is the riddle of innovation. Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite?In Capitalism in America, Greenspan distills a lifetime of grappling with these questions into a thrilling and profound master reckoning with the decisive drivers of the US economy over the course of its history. In partnership with the celebrated Economist journalist and historian Adrian Wooldridge, he unfolds a tale involving vast landscapes, titanic figures, triumphant breakthroughs, enlightenment ideals as well as terrible moral failings. Every crucial debate is here--from the role of slavery in the antebellum Southern economy to the real impact of FDR's New Deal to America's violent mood swings in its openness to global trade and its impact. But to read Capitalism in America is above all to be stirred deeply by the extraordinary productive energies unleashed by millions of ordinary Americans that have driven this country to unprecedented heights of power and prosperity. At heart, the authors argue, America's genius has been its unique tolerance for the effects of creative destruction, the ceaseless churn of the old giving way to the new, driven by new people and new ideas. Often messy and painful, creative destruction has also lifted almost all Americans to standards of living unimaginable to even the wealthiest citizens of the world a few generations past. A sense of justice and human decency demands that those who bear the brunt of the pain of change be protected, but America has always accepted more pain for more gain, and its vaunted rise cannot otherwise be understood, or its challenges faced, without recognizing this legacy. For now, in our time, productivity growth has stalled again, stirring up the populist furies. There's no better moment to apply the lessons of history to the most pressing question we face, that of whether the United States will preserve its preeminence, or see its leadership pass to other, inevitably less democratic powers.
Penguin Press
|
9780735222441
|
Hardcover
People, Power, and Profits
By Stiglitz, Joseph E.
A Nobel prize winner challenges us to throw off the free market fundamentalists and reclaim our economy.We all have the sense that the American economy -- and its government -- tilts toward big business, but as Joseph E. Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn't done, new technologies may make matters worse, increasing inequality and unemployment.Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America's economic might and its democracy.Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us -- the U.S. citizens -- and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all.An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time. 2 charts
W. W. Norton & Company
|
9781324004219
|
Hardcover
That's What She Said
By Lipman, Joanne
First things first: There will be no man shaming in That's What She Said. A recent Harvard study found that corporate "diversity training" has actually made the gender gap worse - in part because it makes men feel demonized. Women, meanwhile, have been told closing the gender gap is up to them: they need to speak up, to be more confident, to demand to be paid what they're worth. They discuss these issues amongst themselves all the time. What they don't do is talk to men about it. It's time to end that disconnect. More people in leadership roles are genuinely trying to transform the way we work together, because there's abundant evidence that companies with more women in senior leadership perform better by virtually every measure. Yet despite good intentions, men often lack the tools they need, leading to fumbles, missteps, frustration and misunderstanding that continue to inflict real and lasting damage on women's careers.That's What She Said solves for that dilemma. Filled with illuminating anecdotes, data from the most recent studies, and stories from Joanne Lipman's own journey to the top of a male-dominated industry, it shows how we can win by reaching across the gender divide. What can the Enron scandal teach us about the way men and women communicate professionally How does brain chemistry help explain men's fear of women's emotions at work Why did Kimberly Clark have an all-male team of executives in charge of their Kotex tampon line What can we learn from Iceland's campaign to "feminize" an entire nation That's What She Said shows why empowering women as true equals is an essential goal for women and men - and offers a roadmap for getting there.That's What She Said solves for: The respect gap Unconscious bias Interruptions The pay and promotion gap Being heard The motherhood penalty "Bropropriation" and "mansplaining" And more ... .
William Morrow
|
9780062437211
|
Hardcover
Miss Independent
By Lapin, Nicole
New York Times bestselling author of Rich Bitch and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become Miss Independent. You've worked hard for your money and now it's time for your money to work for you. You will never earn or budget your way into real wealth. Growing your money significantly doesn't require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world.From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence.
HarperCollins Leadership
|
9781400226320
|
Hardcover
Motivated Resumes & LinkedIn Profiles!
By Howard, Brian E
Motivated Resumes & LinkedIn Profiles is unlike any resume or LinkedIn profile book ever written! It gives you unprecedented insight and advice from over a dozen of the most credentialed, experienced, and award-winning resume and LinkedIn profile writers in the industry. It contains over 180 pieces of sage advice quoted throughout the book. You will learn how these writers create impactful resumes and LinkedIn profiles that will stand out, get you interviews, and job offers!
Boutique of Quality Books
|
9781608081837
|
Paperback
How to Make Your Money Last
By Quinn, Jane Bryant
"Jane Bryant Quinn is America's dean of personal finance ... .The book is a true treasure chest of financial secrets." - Forbes With How to Make Your Money Last, you will learn how to turn your retirement savings into a steady paycheck that will last for life.Today, people worry that they're going to run out of money in their older age. That won't happen if you use a few tricks for squeezing higher payments from your assets - from your Social Security account (find the hidden values there) , pension (monthly income or lump sum?) , home equity (sell and invest the proceeds or take a reverse mortgage?) , savings (should you buy a lifetime annuity?) , and retirement accounts (how to invest and - critically - how much to withdraw from your savings each year?) . The right moves will not only raise the amount you have to spend, they'll stretch out your money over many more years. You will also learn to look at your savings and investments in a new way. If you stick with super-safe choices the money might not last. You need safe money to help pay the bills in your early retirement years. But to ensure that you'll still have spending money 10 and 20 years from now, you have to invest for growth, today. Quinn shows you how. At a time when people are living longer, yet retiring with a smaller pot of savings than they'd hoped for, this book will become the essential guide.
Simon & Schuster; 1st Edition edition
|
9781476743769
|
Hardcover
Idiot's Guides
By Duarte, Joe
Idiot's Guides: Beginning Investing helps the new investor understand all of the most common investment options, how to choose the right ones for your needs and goals, and how to increase your chances for success.This book covers: * Self-assessment tools that help readers understand their own personal risk tolerance and choose the investment strategies that fit their needs. * Basics on the each investment type, including stocks, bonds, mutual funds, real estate, and more, with primers on each investment type, the basics on how to invest with each option, and how to improve chances for success. * The dos and don'ts of real estate investing, including what to pursue, and what to avoid when it comes to real estate. . * Simple strategies for investing in the bond market. * Tips and tricks for investing in stocks, including which types of stocks to avoid and which types to buy. * How to protect assets and invest using time-tested and sensible techniques. * Setting goals and investing for college, retirement, luxury purchases, and other common financial goals. * Managing investments and personal portfolios for both short term and long term gains.
How to Make Money with Social Media
By Turner, Jamie
Set up, launch, and run your winning socialmobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use all fully revamped for todays newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation youd want to have with them over coffee its friendly, upbeat, based on hard-won experience about what does and doesnt work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to Define the right goals, strategies, and tactics and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer todays 1 socialmobile marketing question What should I do next Whether youre a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
The Fifth Risk
By Lewis, Michael
What are the consequences if the people given control over our government have no idea how it works?"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Energy. "And then there was radio silence." Across all departments, similar stories were playing out: Trump appointees were few and far between; those that did show up were shockingly uninformed about the functions of their new workplace. Some even threw away the briefing books that had been prepared for them.Michael Lewis's brilliant narrative takes us into the engine rooms of a government under attack by its own leaders. In Agriculture the funding of vital programs like food stamps and school lunches is being slashed. The Commerce Department may not have enough staff to conduct the 2020 Census properly. Over at Energy, where international nuclear risk is managed, it's not clear there will be enough inspectors to track and locate black market uranium before terrorists do.Willful ignorance plays a role in these looming disasters. If your ambition is to maximize short-term gains without regard to the long-term cost, you are better off not knowing those costs. If you want to preserve your personal immunity to the hard problems, it's better never to really understand those problems. There is upside to ignorance, and downside to knowledge. Knowledge makes life messier. It makes it a bit more difficult for a person who wishes to shrink the world to a worldview.If there are dangerous fools in this book, there are also heroes, unsung, of course. They are the linchpins of the system -- those public servants whose knowledge, dedication, and proactivity keep the machinery running. Michael Lewis finds them, and he asks them what keeps them up at night.
Every Landlord's Guide to Managing Property
By Attorney, Michael Boyer
Capitalism in America
By Greenspan, Alan
From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.From even the start of his fabled career, Alan Greenspan was duly famous for his deep understanding of even the most arcane corners of the American economy, and his restless curiosity to know even more. To the extent possible, he has made a science of understanding how the US economy works almost as a living organism--how it grows and changes, surges and stalls. He has made a particular study of the question of productivity growth, at the heart of which is the riddle of innovation. Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite?In Capitalism in America, Greenspan distills a lifetime of grappling with these questions into a thrilling and profound master reckoning with the decisive drivers of the US economy over the course of its history. In partnership with the celebrated Economist journalist and historian Adrian Wooldridge, he unfolds a tale involving vast landscapes, titanic figures, triumphant breakthroughs, enlightenment ideals as well as terrible moral failings. Every crucial debate is here--from the role of slavery in the antebellum Southern economy to the real impact of FDR's New Deal to America's violent mood swings in its openness to global trade and its impact. But to read Capitalism in America is above all to be stirred deeply by the extraordinary productive energies unleashed by millions of ordinary Americans that have driven this country to unprecedented heights of power and prosperity. At heart, the authors argue, America's genius has been its unique tolerance for the effects of creative destruction, the ceaseless churn of the old giving way to the new, driven by new people and new ideas. Often messy and painful, creative destruction has also lifted almost all Americans to standards of living unimaginable to even the wealthiest citizens of the world a few generations past. A sense of justice and human decency demands that those who bear the brunt of the pain of change be protected, but America has always accepted more pain for more gain, and its vaunted rise cannot otherwise be understood, or its challenges faced, without recognizing this legacy. For now, in our time, productivity growth has stalled again, stirring up the populist furies. There's no better moment to apply the lessons of history to the most pressing question we face, that of whether the United States will preserve its preeminence, or see its leadership pass to other, inevitably less democratic powers.
People, Power, and Profits
By Stiglitz, Joseph E.
A Nobel prize winner challenges us to throw off the free market fundamentalists and reclaim our economy.We all have the sense that the American economy -- and its government -- tilts toward big business, but as Joseph E. Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn't done, new technologies may make matters worse, increasing inequality and unemployment.Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America's economic might and its democracy.Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us -- the U.S. citizens -- and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all.An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time. 2 charts
That's What She Said
By Lipman, Joanne
First things first: There will be no man shaming in That's What She Said. A recent Harvard study found that corporate "diversity training" has actually made the gender gap worse - in part because it makes men feel demonized. Women, meanwhile, have been told closing the gender gap is up to them: they need to speak up, to be more confident, to demand to be paid what they're worth. They discuss these issues amongst themselves all the time. What they don't do is talk to men about it. It's time to end that disconnect. More people in leadership roles are genuinely trying to transform the way we work together, because there's abundant evidence that companies with more women in senior leadership perform better by virtually every measure. Yet despite good intentions, men often lack the tools they need, leading to fumbles, missteps, frustration and misunderstanding that continue to inflict real and lasting damage on women's careers.That's What She Said solves for that dilemma. Filled with illuminating anecdotes, data from the most recent studies, and stories from Joanne Lipman's own journey to the top of a male-dominated industry, it shows how we can win by reaching across the gender divide. What can the Enron scandal teach us about the way men and women communicate professionally How does brain chemistry help explain men's fear of women's emotions at work Why did Kimberly Clark have an all-male team of executives in charge of their Kotex tampon line What can we learn from Iceland's campaign to "feminize" an entire nation That's What She Said shows why empowering women as true equals is an essential goal for women and men - and offers a roadmap for getting there.That's What She Said solves for: The respect gap Unconscious bias Interruptions The pay and promotion gap Being heard The motherhood penalty "Bropropriation" and "mansplaining" And more ... .
Miss Independent
By Lapin, Nicole
New York Times bestselling author of Rich Bitch and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become Miss Independent. You've worked hard for your money and now it's time for your money to work for you. You will never earn or budget your way into real wealth. Growing your money significantly doesn't require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world.From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence.
Motivated Resumes & LinkedIn Profiles!
By Howard, Brian E
Motivated Resumes & LinkedIn Profiles is unlike any resume or LinkedIn profile book ever written! It gives you unprecedented insight and advice from over a dozen of the most credentialed, experienced, and award-winning resume and LinkedIn profile writers in the industry. It contains over 180 pieces of sage advice quoted throughout the book. You will learn how these writers create impactful resumes and LinkedIn profiles that will stand out, get you interviews, and job offers!
How to Make Your Money Last
By Quinn, Jane Bryant
"Jane Bryant Quinn is America's dean of personal finance ... .The book is a true treasure chest of financial secrets." - Forbes With How to Make Your Money Last, you will learn how to turn your retirement savings into a steady paycheck that will last for life.Today, people worry that they're going to run out of money in their older age. That won't happen if you use a few tricks for squeezing higher payments from your assets - from your Social Security account (find the hidden values there) , pension (monthly income or lump sum?) , home equity (sell and invest the proceeds or take a reverse mortgage?) , savings (should you buy a lifetime annuity?) , and retirement accounts (how to invest and - critically - how much to withdraw from your savings each year?) . The right moves will not only raise the amount you have to spend, they'll stretch out your money over many more years. You will also learn to look at your savings and investments in a new way. If you stick with super-safe choices the money might not last. You need safe money to help pay the bills in your early retirement years. But to ensure that you'll still have spending money 10 and 20 years from now, you have to invest for growth, today. Quinn shows you how. At a time when people are living longer, yet retiring with a smaller pot of savings than they'd hoped for, this book will become the essential guide.
Idiot's Guides
By Duarte, Joe
Idiot's Guides: Beginning Investing helps the new investor understand all of the most common investment options, how to choose the right ones for your needs and goals, and how to increase your chances for success.This book covers: * Self-assessment tools that help readers understand their own personal risk tolerance and choose the investment strategies that fit their needs. * Basics on the each investment type, including stocks, bonds, mutual funds, real estate, and more, with primers on each investment type, the basics on how to invest with each option, and how to improve chances for success. * The dos and don'ts of real estate investing, including what to pursue, and what to avoid when it comes to real estate. . * Simple strategies for investing in the bond market. * Tips and tricks for investing in stocks, including which types of stocks to avoid and which types to buy. * How to protect assets and invest using time-tested and sensible techniques. * Setting goals and investing for college, retirement, luxury purchases, and other common financial goals. * Managing investments and personal portfolios for both short term and long term gains.