By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
Portfolio, 2014.
|
9781591848073
|
Hardcover
Android App Development For Dummies
By Burton, Michael
The updated edition of the bestselling guide to Android app developmentIf you have ambitions to build an Android app, this hands-on guide gives you everything you need to dig into the development process and turn your great idea into a reality! In this new edition of Android App Development For Dummies, youll find easy-to-follow access to the latest programming techniques that take advantage of the new features of the Android operating system. Plus, two programs are provided: a simple program to get you started and an intermediate program that uses more advanced aspects of the Android platform.Android mobile devices currently account for nearly 80% of mobile phone market share worldwide, making it the best platform to reach the widest possible audience. With the help of this friendly guide, developers of all stripes will quickly find out how to install the tools they need, design a good user interface, grasp the design differences between phone and tablet applications, handle user input, avoid common pitfalls, and turn a "meh" app into one that garners applause.Create seriously cool apps for the latest Android smartphones and tabletsAdapt your existing apps for use on an Android deviceStart working with programs and tools to create Android appsPublish your apps to the Google Play StoreWhether youre a new or veteran programmer, Android App Development For Dummies will have you up and running with the ins and outs of the Android platform in no time.
For Dummies
|
9781119017929
|
Paperback
Smarter Than You Think
By Thompson, Clive
A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than everIt’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.
Penguin Books; Reprint edition
|
9780143125822
|
Book
Teach Yourself VISUALLY MacBook Pro
By Hart-davis, Guy
Clear instructions to help visual learners get started with their MacBook Pro Covering all the essential information you need to get up to speed with your MacBook Pro, this new edition provides you with the most up-to-date information on performing everyday tasks quickly and easily. From basics such as powering on or shutting down the MacBook Pro to more advanced tasks such as running Windows applications, this visual guide provides the help and support you need to confidently use your MacBook Pro to its full potential. Empowers you to perform everyday tasks quickly and easily Covers new hardware updates, the latest version of OS X, troubleshooting, iCloud, FaceTime, and more Walks you through working on the Mac desktop with Mission Control and Launchpad Explains how to download applications from the Mac App Store Teach Yourself VISUALLY MacBook Pro, Second Edition is an ideal, fully illustrated guide for learning how to make the most of all your MacBook Pro has to offer.
Visual; 2 edition
|
9781118677773
|
Paperback
iPad For Seniors For Dummies
By Muir, Nancy
The easy way for seniors to master the iPad - updated for iPad Air 2 and iPad mini 3! Buying and getting started with an iPad or iPad Mini can be intimidating for people of any age, but it doesn't have to be. This new edition of iPad For Seniors For Dummies provides straightforward, easy-to-understand coverage of the latest tips and tricks to getting the most out of your iPad. You'll get clear instructions for setting up setting up your iPad, mastering the multi-touch interface, and synching your data. Next, you'll dig a big deeper and discover how to work in the iCloud, set up iTunes on your iPad, browse the Internet, send and receive e-mails, text with iMessage, download apps from the App Store, make video calls with FaceTime, work with Siri, import pictures, get organized with Reminders, find your way with Maps, and so much more. Written in plain English and complemented with full-color photographs that bring the information to life, iPad For Seniors For Dummies helps even the most techno-phobic readers understand and master the iPad's myriad capabilities. Whether you're looking to curl up with a good iBook, stay connected with your kids and grandkids on social media, capture photos and videos - or anything in between - everything you need is at your fingertips. Covers iPad Air 2, iPad Air, iPad 2, and all models of iPad mini Updated throughout for the latest features of the iPad and iPad Mini Contains the latest information on Apple's new iPad hardware and new iOS software Designed with large-print figures and drawings to make it more accessible for seniors iPad sales are hot with no sign of slowing down If you're a senior looking to get started with your first iPad, this friendly guide makes it easier.
For Dummies; 7 edition
|
9781118944387
|
Print book
Linux Bible
By Negus, Christopher
The industry favorite Linux guide, updated for Red Hat Enterprise Linux 7 and the cloud Linux Bible, 9th Edition is the ultimate hands-on Linux user guide, whether you're a true beginner or a more advanced user navigating recent changes. This updated ninth edition covers the latest versions of Red Hat Enterprise Linux 7 (RHEL 7), Fedora 21, and Ubuntu 14.04 LTS, and includes new information on cloud computing and development with guidance on Openstack and Cloudforms. With a focus on RHEL 7, this practical guide gets you up to speed quickly on the new enhancements for enterprise-quality file systems, the new boot process and services management, firewalld, and the GNOME 3 desktop. Written by a Red Hat expert, this book provides the clear explanations and step-by-step instructions that demystify Linux and bring the new features seamlessly into your workflow.
Wiley; 9 edition
|
9781118999875
|
Print book
Effective Modern C++
By Meyers, Scott
Coming to grips with C 11 and C 14 is more than a matter of familiarizing yourself with the features they introduce (e.g., auto type declarations, move semantics, lambda expressions, and concurrency support) . The challenge is learning to use those features effectively - so that your software is correct, efficient, maintainable, and portable. That's where this practical book comes in. It describes how to write truly great software using C 11 and C 14 - i.e. using modern C .Topics include:The pros and cons of braced initialization, noexcept specifications, perfect forwarding, and smart pointer make functionsThe relationships among std::move, std::forward, rvalue references, and universal referencesTechniques for writing clear, correct, effective lambda expressionsHow std::atomic differs from volatile, how each should be used, and how they relate to C 's concurrency APIHow best practices in "old" C programming (i.
O'Reilly Media; 1 edition
|
9781491903995
|
Print book
Blender For Dummies
By Gumster, Jason Van
Learn 3D animation the easy way with this complete step-by-step guide Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master the powerful features that rival the more expensive professional animation software. This third edition is updated to cover the latest features added in Blender, including digital sculpting with dynamic topology, rendering with the incredibly powerful Cycles renderer, and more advanced simulation tools. You'll learn the shortcuts and tricks that make creating animation a reality for anyone at any level. The companion web site provides access to additional tutorials that give you the confidence you need to start animating quickly.
For Dummies
|
9781119039532
|
Paperback
Closer Together, Further Apart
By Weiss, Robert
Closer Together, Further Apart offers current unique insight into the cultural shifts brought about by digital technology and the Internet. It considers how these new connections are impacting not only society as a whole, but more specifically communication in relationships and across generations.Digital technology has in less than a single generation, dramatically and permanently altered the ways in which humans connect and communicate with each other. Conversations and information transfers that once either weren't possible or took days to complete now occur in an instant. Technological advances are profoundly affecting humankind, forcing us to change on multiple levels.As with all forms of human/social/technological change, these advances will be good for some and bad for others.
Gentle Path Press
|
9780985063337
|
Print book
Professional WordPress
By Williams, Brad
The highest rated WordPress development and design book on themarket is back with an all new third edition. Professional WordPress is the only WordPress booktargeted to developers, with advanced content that exploits thefull functionality of the most popular CMS in the world. Fullyupdated to align with WordPress 4.1, this edition has updatedexamples with all new screenshots, and full exploration ofadditional tasks made possible by the latest tools and features.You will gain insight into real projects that currently useWordPress as an application framework, as well as the basic usageand functionality of the system from a developer's perspective. Thebook's key features include detailed information and real-worldexamples that illustrate the concepts and techniques at work, pluscode downloads and examples accessible through the companionwebsite.
The Art of Social Media
By Kawasaki, Guy
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
Android App Development For Dummies
By Burton, Michael
The updated edition of the bestselling guide to Android app developmentIf you have ambitions to build an Android app, this hands-on guide gives you everything you need to dig into the development process and turn your great idea into a reality! In this new edition of Android App Development For Dummies, youll find easy-to-follow access to the latest programming techniques that take advantage of the new features of the Android operating system. Plus, two programs are provided: a simple program to get you started and an intermediate program that uses more advanced aspects of the Android platform.Android mobile devices currently account for nearly 80% of mobile phone market share worldwide, making it the best platform to reach the widest possible audience. With the help of this friendly guide, developers of all stripes will quickly find out how to install the tools they need, design a good user interface, grasp the design differences between phone and tablet applications, handle user input, avoid common pitfalls, and turn a "meh" app into one that garners applause.Create seriously cool apps for the latest Android smartphones and tabletsAdapt your existing apps for use on an Android deviceStart working with programs and tools to create Android appsPublish your apps to the Google Play StoreWhether youre a new or veteran programmer, Android App Development For Dummies will have you up and running with the ins and outs of the Android platform in no time.
Smarter Than You Think
By Thompson, Clive
A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than everIt’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.
Teach Yourself VISUALLY MacBook Pro
By Hart-davis, Guy
Clear instructions to help visual learners get started with their MacBook Pro Covering all the essential information you need to get up to speed with your MacBook Pro, this new edition provides you with the most up-to-date information on performing everyday tasks quickly and easily. From basics such as powering on or shutting down the MacBook Pro to more advanced tasks such as running Windows applications, this visual guide provides the help and support you need to confidently use your MacBook Pro to its full potential. Empowers you to perform everyday tasks quickly and easily Covers new hardware updates, the latest version of OS X, troubleshooting, iCloud, FaceTime, and more Walks you through working on the Mac desktop with Mission Control and Launchpad Explains how to download applications from the Mac App Store Teach Yourself VISUALLY MacBook Pro, Second Edition is an ideal, fully illustrated guide for learning how to make the most of all your MacBook Pro has to offer.
iPad For Seniors For Dummies
By Muir, Nancy
The easy way for seniors to master the iPad - updated for iPad Air 2 and iPad mini 3! Buying and getting started with an iPad or iPad Mini can be intimidating for people of any age, but it doesn't have to be. This new edition of iPad For Seniors For Dummies provides straightforward, easy-to-understand coverage of the latest tips and tricks to getting the most out of your iPad. You'll get clear instructions for setting up setting up your iPad, mastering the multi-touch interface, and synching your data. Next, you'll dig a big deeper and discover how to work in the iCloud, set up iTunes on your iPad, browse the Internet, send and receive e-mails, text with iMessage, download apps from the App Store, make video calls with FaceTime, work with Siri, import pictures, get organized with Reminders, find your way with Maps, and so much more. Written in plain English and complemented with full-color photographs that bring the information to life, iPad For Seniors For Dummies helps even the most techno-phobic readers understand and master the iPad's myriad capabilities. Whether you're looking to curl up with a good iBook, stay connected with your kids and grandkids on social media, capture photos and videos - or anything in between - everything you need is at your fingertips. Covers iPad Air 2, iPad Air, iPad 2, and all models of iPad mini Updated throughout for the latest features of the iPad and iPad Mini Contains the latest information on Apple's new iPad hardware and new iOS software Designed with large-print figures and drawings to make it more accessible for seniors iPad sales are hot with no sign of slowing down If you're a senior looking to get started with your first iPad, this friendly guide makes it easier.
Linux Bible
By Negus, Christopher
The industry favorite Linux guide, updated for Red Hat Enterprise Linux 7 and the cloud Linux Bible, 9th Edition is the ultimate hands-on Linux user guide, whether you're a true beginner or a more advanced user navigating recent changes. This updated ninth edition covers the latest versions of Red Hat Enterprise Linux 7 (RHEL 7), Fedora 21, and Ubuntu 14.04 LTS, and includes new information on cloud computing and development with guidance on Openstack and Cloudforms. With a focus on RHEL 7, this practical guide gets you up to speed quickly on the new enhancements for enterprise-quality file systems, the new boot process and services management, firewalld, and the GNOME 3 desktop. Written by a Red Hat expert, this book provides the clear explanations and step-by-step instructions that demystify Linux and bring the new features seamlessly into your workflow.
Effective Modern C++
By Meyers, Scott
Coming to grips with C 11 and C 14 is more than a matter of familiarizing yourself with the features they introduce (e.g., auto type declarations, move semantics, lambda expressions, and concurrency support) . The challenge is learning to use those features effectively - so that your software is correct, efficient, maintainable, and portable. That's where this practical book comes in. It describes how to write truly great software using C 11 and C 14 - i.e. using modern C .Topics include:The pros and cons of braced initialization, noexcept specifications, perfect forwarding, and smart pointer make functionsThe relationships among std::move, std::forward, rvalue references, and universal referencesTechniques for writing clear, correct, effective lambda expressionsHow std::atomic differs from volatile, how each should be used, and how they relate to C 's concurrency APIHow best practices in "old" C programming (i.
Blender For Dummies
By Gumster, Jason Van
Learn 3D animation the easy way with this complete step-by-step guide Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master the powerful features that rival the more expensive professional animation software. This third edition is updated to cover the latest features added in Blender, including digital sculpting with dynamic topology, rendering with the incredibly powerful Cycles renderer, and more advanced simulation tools. You'll learn the shortcuts and tricks that make creating animation a reality for anyone at any level. The companion web site provides access to additional tutorials that give you the confidence you need to start animating quickly.
Closer Together, Further Apart
By Weiss, Robert
Closer Together, Further Apart offers current unique insight into the cultural shifts brought about by digital technology and the Internet. It considers how these new connections are impacting not only society as a whole, but more specifically communication in relationships and across generations.Digital technology has in less than a single generation, dramatically and permanently altered the ways in which humans connect and communicate with each other. Conversations and information transfers that once either weren't possible or took days to complete now occur in an instant. Technological advances are profoundly affecting humankind, forcing us to change on multiple levels.As with all forms of human/social/technological change, these advances will be good for some and bad for others.
Professional WordPress
By Williams, Brad
The highest rated WordPress development and design book on themarket is back with an all new third edition. Professional WordPress is the only WordPress booktargeted to developers, with advanced content that exploits thefull functionality of the most popular CMS in the world. Fullyupdated to align with WordPress 4.1, this edition has updatedexamples with all new screenshots, and full exploration ofadditional tasks made possible by the latest tools and features.You will gain insight into real projects that currently useWordPress as an application framework, as well as the basic usageand functionality of the system from a developer's perspective. Thebook's key features include detailed information and real-worldexamples that illustrate the concepts and techniques at work, pluscode downloads and examples accessible through the companionwebsite.