New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results.
HarperBusiness; 1ST Edition edition
|
9780062273062
|
Hardcover
Programming Arduino
By Simon, Monk
Clear, easy-to-follow examples show you how to program Arduino with ease! "Programming Arduino: Getting Started with Sketches" helps you understand the software side of Arduino and explains how to write well-crafted Sketches (the name given to Arduino programs) using the C language of Arduino. This practical guide offers an unintimidating, concise approach for non-programmers that will get you up and running right away. "Programming Arduino: Getting Started with Sketches"Explains basic concepts and syntax of C with simple language and clear examples designed for absolute beginners - no prior knowledge of programming is required. It leads you from basic through to advanced C programming concepts and features dozens of specific examples that illustrate concepts and can be used as-is or modified to suit your purposes.
The bestselling CompTIA A reference and test preparation guide--fully revised for the new 2012 exam topics Written by the leading authority on CompTIA A certification and training, the new edition of this trusted resource offers complete, up-to-date coverage of CompTIA A exams 220-801 and 220-802. Youll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Prepare for the exams with confidence! McGraw-Hill is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day. This comprehensive guide also serves as an essential on-the-job reference after certification. Covers all exam objectives, including how to Work with CPUs, RAM, BIOS settings, motherboards, power supplies, and other PC components Install, configure, and troubleshoot hard drives Manage input devices and removable media Install, upgrade, and troubleshoot Windows XP, Windows Vista, and Windows 7 Troubleshoot all common PC problems Install video and multimedia cards Work with smartphones, tablets, and other mobile devices Install and configure wired and wireless networks Connect to the Internet Protect your PC and your network Install, configure, and manage printers Work with virtualization technologies Understand safety and environmental issues Electronic content includes Practice exams for 801 802 with hundreds of questions More than one hour of free video training from Mike Meyers A collection of Mikes latest favorite shareware and freeware PC tools and utilities Adobe Digital Edition eBookfree download subject to Adobes system requirements,.
McGraw-Hill Osborne Media; 8 edition
|
9780071795128
|
Hardcover
The Digital Doctor
By Wachter, Robert M
The New York Times Science Bestseller from Robert Wachter, Modern Healthcare's #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital. Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America's leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point? Logically enough, we've pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma.
McGraw-Hill Education
|
9780071849463
|
Hardcover
Design Patterns
By Gamma, Erich
* Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves. * The authors begin by describing what patterns are and how they can help you design object-oriented software. They then go on to systematically name, explain, evaluate, and catalog recurring designs in object-oriented systems. With Design Patterns as your guide, you will learn how these important patterns fit into the software development process, and how you can leverage them to solve your own design problems most efficiently.
Addison-Wesley Professional; 1 edition
|
9780201633610
|
Hardcover
Elder Scrolls V
By Hodgson, David
• MORE THAN 1,100 PAGES – Complete, accurate, and Bethesda approved content covering all game add-ons.• LARGE 2-SIDED MAP POSTER – All Hold Capitals, Strongholds, and important locations labeled.• MORE THAN 500 ENEMIES and 2,000 ITEMS DETAILED – Exhaustive Bestiary and Inventory chapters detail critical data.• MORE THAN 350 QUESTS – All possible quests revealed with best outcomes highlighted.• MORE THAN 250 COLLECTIBLES GATHERED – Explore the main and hidden locations across Skyrim and Solstheim.• 3,000+ HOURS PLAYED – Expert advice on character creation and tactical knowledge for the most difficult battles.• Updated eGUIDE ACCESS – Use the interactive world map, which now includes Solstheim and additional Dragonborn™ content.
Prima Games; Pap/Pstr edition
|
9780307895509
|
Video Game
Don't Make Me Think, Revisited
By Krug, Steve
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated ... and best of all-fun to read. If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on Web sites. "After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."-Jeffrey Zeldman, author of Designing with Web Standards
New Riders
|
9780321965516
|
Paperback
Becoming Steve Jobs
By Schlender, Brent
#1 New York Times BestsellerThere have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time.
Random House Inc
|
9780385347402
|
Hardcover
Future Crimes
By Goodman, Marc
NEW YORK TIMES and WALL STREET JOURNAL BESTSELLEROne of the world's leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you - and how this makes everyone more vulnerable than ever imagined. Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims' every move. We all know today's criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that's just the beginning.
Doubleday
|
9780385539005
|
Hardcover
The Shallows
By Carr, Nicholas
Finalist for the 2011 Pulitzer Prize in General Nonfiction Nicholas Carr has written a Silent Spring for the literary mind.Michael Agger, Slate Is Google making us stupid? When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time As we enjoy the Nets bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internets intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by tools of the mindfrom the alphabet to maps, to the printing press, the clock, and the computerCarr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel.
W. W. Norton & Company
|
9780393339758
|
Paperback
Gödel, Escher, Bach
By Hofstadter, Douglas R
Winner of the Pulitzer PrizeA metaphorical fugue on minds and machines in the spirit of Lewis CarrollDouglas Hofstadters book is concerned directly with the nature of "maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Godel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
Jab, Jab, Jab, Right Hook
By Vaynerchuk, Gary
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results.
Programming Arduino
By Simon, Monk
Clear, easy-to-follow examples show you how to program Arduino with ease! "Programming Arduino: Getting Started with Sketches" helps you understand the software side of Arduino and explains how to write well-crafted Sketches (the name given to Arduino programs) using the C language of Arduino. This practical guide offers an unintimidating, concise approach for non-programmers that will get you up and running right away. "Programming Arduino: Getting Started with Sketches"Explains basic concepts and syntax of C with simple language and clear examples designed for absolute beginners - no prior knowledge of programming is required. It leads you from basic through to advanced C programming concepts and features dozens of specific examples that illustrate concepts and can be used as-is or modified to suit your purposes.
CompTIA A+ Certification All-in-One Exam Guide, 8th Edition
By Meyers, Michael
The bestselling CompTIA A reference and test preparation guide--fully revised for the new 2012 exam topics Written by the leading authority on CompTIA A certification and training, the new edition of this trusted resource offers complete, up-to-date coverage of CompTIA A exams 220-801 and 220-802. Youll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Prepare for the exams with confidence! McGraw-Hill is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day. This comprehensive guide also serves as an essential on-the-job reference after certification. Covers all exam objectives, including how to Work with CPUs, RAM, BIOS settings, motherboards, power supplies, and other PC components Install, configure, and troubleshoot hard drives Manage input devices and removable media Install, upgrade, and troubleshoot Windows XP, Windows Vista, and Windows 7 Troubleshoot all common PC problems Install video and multimedia cards Work with smartphones, tablets, and other mobile devices Install and configure wired and wireless networks Connect to the Internet Protect your PC and your network Install, configure, and manage printers Work with virtualization technologies Understand safety and environmental issues Electronic content includes Practice exams for 801 802 with hundreds of questions More than one hour of free video training from Mike Meyers A collection of Mikes latest favorite shareware and freeware PC tools and utilities Adobe Digital Edition eBookfree download subject to Adobes system requirements,.
The Digital Doctor
By Wachter, Robert M
The New York Times Science Bestseller from Robert Wachter, Modern Healthcare's #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital. Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America's leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point? Logically enough, we've pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma.
Design Patterns
By Gamma, Erich
* Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves. * The authors begin by describing what patterns are and how they can help you design object-oriented software. They then go on to systematically name, explain, evaluate, and catalog recurring designs in object-oriented systems. With Design Patterns as your guide, you will learn how these important patterns fit into the software development process, and how you can leverage them to solve your own design problems most efficiently.
Elder Scrolls V
By Hodgson, David
• MORE THAN 1,100 PAGES – Complete, accurate, and Bethesda approved content covering all game add-ons.• LARGE 2-SIDED MAP POSTER – All Hold Capitals, Strongholds, and important locations labeled.• MORE THAN 500 ENEMIES and 2,000 ITEMS DETAILED – Exhaustive Bestiary and Inventory chapters detail critical data.• MORE THAN 350 QUESTS – All possible quests revealed with best outcomes highlighted.• MORE THAN 250 COLLECTIBLES GATHERED – Explore the main and hidden locations across Skyrim and Solstheim.• 3,000+ HOURS PLAYED – Expert advice on character creation and tactical knowledge for the most difficult battles.• Updated eGUIDE ACCESS – Use the interactive world map, which now includes Solstheim and additional Dragonborn™ content.
Don't Make Me Think, Revisited
By Krug, Steve
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated ... and best of all-fun to read. If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on Web sites. "After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."-Jeffrey Zeldman, author of Designing with Web Standards
Becoming Steve Jobs
By Schlender, Brent
#1 New York Times BestsellerThere have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time.
Future Crimes
By Goodman, Marc
NEW YORK TIMES and WALL STREET JOURNAL BESTSELLEROne of the world's leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you - and how this makes everyone more vulnerable than ever imagined. Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims' every move. We all know today's criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that's just the beginning.
The Shallows
By Carr, Nicholas
Finalist for the 2011 Pulitzer Prize in General Nonfiction Nicholas Carr has written a Silent Spring for the literary mind.Michael Agger, Slate Is Google making us stupid? When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time As we enjoy the Nets bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internets intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by tools of the mindfrom the alphabet to maps, to the printing press, the clock, and the computerCarr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel.
Gödel, Escher, Bach
By Hofstadter, Douglas R
Winner of the Pulitzer PrizeA metaphorical fugue on minds and machines in the spirit of Lewis CarrollDouglas Hofstadters book is concerned directly with the nature of "maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Godel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.