An ingeniously conceived tour of the global economy and all its key components, deconstructed piece by piece in 99 illuminating, full-color infographics The economy is a complex, world-spanning, layer-upon-layer-upon-layer behemoth; one could argue that there's almost nothing in our lives that isn't in some way connected to the worlds of business and finance. And yet few of us truly understand it - even the world's foremost economists can't seem to agree on how it runs. The Global Economy as You've Never Seen It shows how the economy works in 99 brilliantly illustrated infographics that everyone can understand. From labor to business to finance to theory, and from the things you buy and the way you buy them to the way everything is made, infographic specialist Jan Schwochow and author Thomas Ramge bring to life every facet of the economic web that makes the world go. With its endlessly varied, information-rich visuals, this book invites us to see the economy differently - and to finally understand how it all fits together.
Experiment
|
9781615195176
|
Hardcover
The Code
By O'mara, Margaret
The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.
Penguin Press
|
9780399562181
|
Hardcover
The Mind of the Leader
By Hougaard, Rasmus
Join the global movement that's making corporations more people-centric to achieve great results.The world is facing a global leadership crisis. Seventy-seven percent of leaders think they do a good job of engaging their people, yet 88 percent of employees say their leaders don't engage enough. There is also a high level of suffering in the workplace: 35 percent of employees would forgo a pay raise to see their leaders fired.This is an enormous waste of human talent--despite the fact that $46 billion is spent each year on leadership development.Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, The Mind of the Leader concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work.
Harvard Business Review Press
|
9781633693425
|
Hardcover
Becoming a Curator
By Work, Masters At
An illuminating guide to a career as a curator written by acclaimed journalist Holly Brubach and based on the real-life experiences of an expert in the field - essential reading for someone considering a path to this challenging, yet rewarding profession.Go behind the scenes and be mentored by the best to find out what it's really like, and what it really takes, to become a curator. Esteemed journalist Holly Brubach takes readers to the front lines to offer a candid portrait of the modern curatorial profession. Brubach shadows Elisabeth Sussman of the Whitney Museum of American Art in New York to reveal how a top curator actually works. In Becoming a Curator, Brubach reveals the path to becoming a curator in today's ultra-competitive art world, from education to exhibition.
Simon & Schuster
|
9781982126841
|
Hardcover
Becoming a Neurosurgeon
By Colapinto, John
A fascinating guide to a career in neurosurgery written by award-winning journalist John Colapinto and based on the real-life experiences of an expert in the field - essential reading for someone considering a path to this most challenging profession. Choosing what to do with your life begins with imagining yourself in a career, actually meeting the emotional, physical, and intellectual demands of the job. Often regarded as one of the most technically and emotionally demanding of surgical disciplines, becoming a neurosurgeon requires years of study. This practical guide offers a unique opportunity to see what daily life for a neurosurgeon is like, from someone who has mastered the profession and can explain what the risks and rewards of the job really are.
Simon & Schuster
|
9781501159176
|
Hardcover
What Would the Great Economists Do?
By Yueh, Linda
"What Would the Great Economists Do? comes at the right time: a highly accessible and acute guide to thinking and learning from the men and woman whose work can inform and ultimately aid us in understanding the great national and global crises we're living through." --Nouriel Roubini, author of the New York Times bestselling Crisis Economics: A Crash Course in the Future of FinanceA timely exploration of the life and work of world-changing thinkers -- from Adam Smith to John Maynard Keynes -- and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?What Would the Great Economists Do? includes:Adam SmithDavid RicardoKarl MarxAlfred MarshallIrving FisherJohn Maynard KeynesJoseph SchumpeterFriedrich HayekJoan RobinsonMilton FriedmanDouglass NorthRobert Solow
Picador
|
9781250180537
|
Hardcover
Resumes For Dummies
By Decarlo, Laura
Polish up that old resume - and land your dream job We've all been there: it's time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesn't have to be a daunting task. The latest edition of Resumes For Dummies answers all of these questions and more - whether you're a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that'll make your skills shine and your resume pop. Let's start writing! Write effective resumes that will stand out in a crowd Understand Applicant Tracking Systems and how to adapt your resume Keep your resume up with the current culture Position a layoff or other career change and challenge with a positive spin Leverage tips and tricks that give your resume visual power In order to put your best foot forward and stand out in a pile of papers, it's important to have an excellent and effective resume - and now you can.
For Dummies
|
9781119539285
|
Paperback
Social Media for a New Age
By Brockhurst, Katie
Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways...This book will help you: Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom. Understand WTF actually is an Algorithm and how your content gets seen online. Connect with your Social Media Ego and your Social Media Soul. Move through any Visibility Vulnerability that stops you from sharing or being seen. Discover playful and fun ways to tap into your Creativity for Content creation & Connection. Create a Strategy of Love and a Framework to Flow within. Explore what it means to be Authentic online.
That Guy's House
|
9781912779000
|
Paperback
Feeding You Lies
By Hari, Vani
This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.In this book, food activist Vani Hari, "The Food Babe," exposes the flagrant lies we've been fed about the food we eat--lies about its nutrient value, effects on our health, label information, and even the very science on which we make our food choices. Feeding You Lies guides readers on how to eat foods that truly fill us with nutrients, while discussing the reasons why we continue to fail at becoming healthy, despite our best efforts. It also provides an easy-to-follow 48-Hour Toxin Takedown to help readers avoid this chemical onslaught--and get healthy in the process. This investigative look into the food industry covers: How scientific research about our food is manipulated by food company funded experts Never-before-seen e-mails revealing who's privately on the take from the food and chemical industries and what they are being paid to do How to spot fake news generated by Big Food The tricks food companies use to make their food addictive Deciphering why labels like "all-natural" and "non-GMO" aren't as they seem, and how to identify the healthiest food Food marketing hoaxes that persuade us into buying junk food disguised as health food The "Three Question Detox" technique that will improve every decision you make about food
Hay House Inc.
|
9781401954543
|
Hardcover
The Best Team Wins
By Gostick, Adrian
The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today's most collaborative teams - so any organization can operate at peak performance.A massive shift is taking place in the business world. In today's average company, up to eighty percent of employees' days are now spent working in teams. And yet the teams most people find themselves in are nowhere near as effective as they could be. They're often divided by tensions, if not outright dissension, and dysfunctional teams drain employees' energy, enthusiasm, and creativity. Now Adrian Gostick and Chester Elton share the proven ways managers can build cohesive, productive teams, despite the distractions and challenges every business is facing.
Simon & Schuster
|
9781501179860
|
Hardcover
That Will Never Work
By Randolph, Marc
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
Little, Brown and Company
|
9780316530200
|
Hardcover
Best Before
By Temple, Nicola
Long before there was the ready meal, humans processed food to preserve it and make it safe. From fire to fermentation, our ancestors survived periods of famine by changing the very nature of their food. This ability to process food has undoubtedly made us one of the most successful species on the planet, but have we gone too far? Through manipulating chemical reactions and organisms, scientists have unlocked all kinds of methods of to improve food longevity and increase supply, from apples that stay fresh for weeks to cheese that is matured over days rather than months. And more obscure types of food processing, such as growing steaks in a test-tube and 3D-printed pizzas, seem to have come straight from the pages of a science-fiction novel. These developments are keeping up with the changing needs of the demanding consumer, but we only tend notice them when the latest scaremongering headline hits the news.
Bloomsbury Sigma
|
9781472941435
|
Hardcover
The Book of Why
By Pearl, Judea
How the study of causality revolutionized science and the world"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality--the study of cause and effect--on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.
Basic Books
|
9780465097609
|
Hardcover
How to Write a Business Plan
By Mckeever, Mike
How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.
NOLO
|
9781413323191
|
Paperback
Big Business
By Cowen, Tyler
An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen.We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, "If a bank is too big to fail, it is too big to exist," to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don't love business enough.
The Global Economy as You've Never Seen It
By Schwochow, Jan
An ingeniously conceived tour of the global economy and all its key components, deconstructed piece by piece in 99 illuminating, full-color infographics The economy is a complex, world-spanning, layer-upon-layer-upon-layer behemoth; one could argue that there's almost nothing in our lives that isn't in some way connected to the worlds of business and finance. And yet few of us truly understand it - even the world's foremost economists can't seem to agree on how it runs. The Global Economy as You've Never Seen It shows how the economy works in 99 brilliantly illustrated infographics that everyone can understand. From labor to business to finance to theory, and from the things you buy and the way you buy them to the way everything is made, infographic specialist Jan Schwochow and author Thomas Ramge bring to life every facet of the economic web that makes the world go. With its endlessly varied, information-rich visuals, this book invites us to see the economy differently - and to finally understand how it all fits together.
The Code
By O'mara, Margaret
The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.
The Mind of the Leader
By Hougaard, Rasmus
Join the global movement that's making corporations more people-centric to achieve great results.The world is facing a global leadership crisis. Seventy-seven percent of leaders think they do a good job of engaging their people, yet 88 percent of employees say their leaders don't engage enough. There is also a high level of suffering in the workplace: 35 percent of employees would forgo a pay raise to see their leaders fired.This is an enormous waste of human talent--despite the fact that $46 billion is spent each year on leadership development.Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, The Mind of the Leader concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work.
Becoming a Curator
By Work, Masters At
An illuminating guide to a career as a curator written by acclaimed journalist Holly Brubach and based on the real-life experiences of an expert in the field - essential reading for someone considering a path to this challenging, yet rewarding profession.Go behind the scenes and be mentored by the best to find out what it's really like, and what it really takes, to become a curator. Esteemed journalist Holly Brubach takes readers to the front lines to offer a candid portrait of the modern curatorial profession. Brubach shadows Elisabeth Sussman of the Whitney Museum of American Art in New York to reveal how a top curator actually works. In Becoming a Curator, Brubach reveals the path to becoming a curator in today's ultra-competitive art world, from education to exhibition.
Becoming a Neurosurgeon
By Colapinto, John
A fascinating guide to a career in neurosurgery written by award-winning journalist John Colapinto and based on the real-life experiences of an expert in the field - essential reading for someone considering a path to this most challenging profession. Choosing what to do with your life begins with imagining yourself in a career, actually meeting the emotional, physical, and intellectual demands of the job. Often regarded as one of the most technically and emotionally demanding of surgical disciplines, becoming a neurosurgeon requires years of study. This practical guide offers a unique opportunity to see what daily life for a neurosurgeon is like, from someone who has mastered the profession and can explain what the risks and rewards of the job really are.
What Would the Great Economists Do?
By Yueh, Linda
"What Would the Great Economists Do? comes at the right time: a highly accessible and acute guide to thinking and learning from the men and woman whose work can inform and ultimately aid us in understanding the great national and global crises we're living through." --Nouriel Roubini, author of the New York Times bestselling Crisis Economics: A Crash Course in the Future of FinanceA timely exploration of the life and work of world-changing thinkers -- from Adam Smith to John Maynard Keynes -- and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?What Would the Great Economists Do? includes:Adam SmithDavid RicardoKarl MarxAlfred MarshallIrving FisherJohn Maynard KeynesJoseph SchumpeterFriedrich HayekJoan RobinsonMilton FriedmanDouglass NorthRobert Solow
Resumes For Dummies
By Decarlo, Laura
Polish up that old resume - and land your dream job We've all been there: it's time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesn't have to be a daunting task. The latest edition of Resumes For Dummies answers all of these questions and more - whether you're a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that'll make your skills shine and your resume pop. Let's start writing! Write effective resumes that will stand out in a crowd Understand Applicant Tracking Systems and how to adapt your resume Keep your resume up with the current culture Position a layoff or other career change and challenge with a positive spin Leverage tips and tricks that give your resume visual power In order to put your best foot forward and stand out in a pile of papers, it's important to have an excellent and effective resume - and now you can.
Social Media for a New Age
By Brockhurst, Katie
Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways...This book will help you: Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom. Understand WTF actually is an Algorithm and how your content gets seen online. Connect with your Social Media Ego and your Social Media Soul. Move through any Visibility Vulnerability that stops you from sharing or being seen. Discover playful and fun ways to tap into your Creativity for Content creation & Connection. Create a Strategy of Love and a Framework to Flow within. Explore what it means to be Authentic online.
Feeding You Lies
By Hari, Vani
This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options.In this book, food activist Vani Hari, "The Food Babe," exposes the flagrant lies we've been fed about the food we eat--lies about its nutrient value, effects on our health, label information, and even the very science on which we make our food choices. Feeding You Lies guides readers on how to eat foods that truly fill us with nutrients, while discussing the reasons why we continue to fail at becoming healthy, despite our best efforts. It also provides an easy-to-follow 48-Hour Toxin Takedown to help readers avoid this chemical onslaught--and get healthy in the process. This investigative look into the food industry covers: How scientific research about our food is manipulated by food company funded experts Never-before-seen e-mails revealing who's privately on the take from the food and chemical industries and what they are being paid to do How to spot fake news generated by Big Food The tricks food companies use to make their food addictive Deciphering why labels like "all-natural" and "non-GMO" aren't as they seem, and how to identify the healthiest food Food marketing hoaxes that persuade us into buying junk food disguised as health food The "Three Question Detox" technique that will improve every decision you make about food
The Best Team Wins
By Gostick, Adrian
The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today's most collaborative teams - so any organization can operate at peak performance.A massive shift is taking place in the business world. In today's average company, up to eighty percent of employees' days are now spent working in teams. And yet the teams most people find themselves in are nowhere near as effective as they could be. They're often divided by tensions, if not outright dissension, and dysfunctional teams drain employees' energy, enthusiasm, and creativity. Now Adrian Gostick and Chester Elton share the proven ways managers can build cohesive, productive teams, despite the distractions and challenges every business is facing.
That Will Never Work
By Randolph, Marc
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
Best Before
By Temple, Nicola
Long before there was the ready meal, humans processed food to preserve it and make it safe. From fire to fermentation, our ancestors survived periods of famine by changing the very nature of their food. This ability to process food has undoubtedly made us one of the most successful species on the planet, but have we gone too far? Through manipulating chemical reactions and organisms, scientists have unlocked all kinds of methods of to improve food longevity and increase supply, from apples that stay fresh for weeks to cheese that is matured over days rather than months. And more obscure types of food processing, such as growing steaks in a test-tube and 3D-printed pizzas, seem to have come straight from the pages of a science-fiction novel. These developments are keeping up with the changing needs of the demanding consumer, but we only tend notice them when the latest scaremongering headline hits the news.
The Book of Why
By Pearl, Judea
How the study of causality revolutionized science and the world"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality--the study of cause and effect--on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.
How to Write a Business Plan
By Mckeever, Mike
How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.
Big Business
By Cowen, Tyler
An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen.We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, "If a bank is too big to fail, it is too big to exist," to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don't love business enough.