Back Business & Investing | August Newsletter

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  New Titles - Business & Investing
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The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation

David C Robertson · Harvard Business Review Press
Pages: 236
Format: Hardcover

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's...
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

DAVID MEERMAN SCOTT · Wiley
Pages: 448
Format: Paperback

The international bestseller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next...
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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Stephen Woessner · AMACOM
Pages: 272
Format: Paperback

The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition....
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The Great American Economy: How Inefficiency Broke It and What We Can Do to Fix It

Stephen L Slavin · Prometheus Books
Pages: 350
Format: eBook

Many Americans feel that the economy is no longer working for them and that "the American Dream" has become a sham. This book explains the underlying reasons for this gloomy outlook and lays out a clear plan for making the American economy work for everyone, not just the top 1 percent....
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How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode: A Low-Risk Investment You Can Pretty Much ... to Retire to Florida or the South of France

Mark Tier · St. Martin's Press
Pages: 320
Format: Hardcover

Everyone knows the basic golden rule of investing: "Buy Low, Sell High," but how many of us ever really understand the stock market, how to recognize the "next big thing," and how to capitalize off of it once you do? ...the truth is not many or we'd all be millionaires....
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The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

Anthony Iannarino · Portfolio
Pages: 240
Format: Hardcover

If you want to succeed in sales, you need to know how to close. Anthony Iannarino, star sales blogger, consultant, speaker, and author of the national bestseller The Only Sales Guide You'll Ever Need, lays out the new rules of closing.Closing the deal is the most crucial step in the sales...
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Dual Transformation: How to Reposition Today's Business While Creating the Future

Scott D Anthony · Harvard Business Review Press
Pages: 256
Format: Hardcover

Blending case studies from organizations such as Adobe and Aetna, first-hand reflections from leaders like Ford CEO Mark Fields, and behind-the-scenes insight from the authors' own experiences, Dual Transformation will guide executives through the journey of becoming the next version...
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The Emigrant Edge: How to Make It Big in America

Brian Buffini · Howard Books
Pages: 320
Format: Hardcover

Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream.Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California at the age of nineteen with only ninety-two dollars in his pocket....
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex · Spiegel & Grau
Pages: 240
Format: Hardcover

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward...
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Angel: How to Invest in Technology Startups-Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

JASON CALACANIS · HarperBusiness
Pages: 288
Format: Hardcover

One of Silicon Valley's most successful angel investors shares his rules for investing in startups.There are two ways to make money in startups: create something valuable - or invest in the people that are creating valuable things.Over the past twenty-five years, Jason Calacanis has made...
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