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Invisible Influence: The Hidden Forces that Shape Behavior
Jonah Berger · Simon & Schuster
Pages: 288
Format: Print book |
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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy, to the careers we choose, to what we eat - in this fascinating and groundbreaking work.If you're like most people, you think that your choices... |
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The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs
Marcia Reynolds · Berrett-Koehler Publishers; 1 edition
Format: Book |
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You want people to stretch their limits but your conversations meant to help them often fall flat or backfire creating more resistance than growth Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zonemdashthe moment when the mind is most open to learningmdashto... |
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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Ted Wright · McGraw-Hill; 1 edition
Format: Hardcover |
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DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing.... |
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Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Dawn Fotopulos · AMACOM
Format: Book |
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Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for...But the simple truth is that no one else will ever be as invested in their company as they are - and they need to take control. As a small-business... |
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Modern Manners: Tools to Take You to the Top
Dorothea Johnson · Potter Style; First Edition edition
Format: Hardcover |
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From the world-renowned etiquette expert and her granddaughter, Liv Tyler, an elegant guide to 21st-century manners for professionals who want to be confident and successful in the business and social arenas. Developing good manners is an important investment in your future. They allow... |
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All Thumbs: Mobile Marketing that Works
Michael Dru Kelley · Palgrave Macmillan
Format: Hardcover |
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With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile... |
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The Evolution of Everything: How New Ideas Emerge
Matt Ridley · Harper, an imprint of HarperCollinsPublishers
Pages: 360
Format: Print book |
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The New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating, brilliant argument for evolution that definitively dispels a dangerous, widespread myth: that we can command and control our world.The Evolution of Everything is about bottom-up order and its enemy,... |
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The Colder War: How the Global Energy Trade Slipped from America's Grasp
Marin Katusa · Wiley; 1 edition
Format: Hardcover |
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How the massive power shift in Russia threatens the political dominance of the United States There is a new cold war underway, driven by a massive geopolitical power shift to Russia that went almost unnoticed across the globe. In The Colder War: How the Global Energy Trade Slipped from... |
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