Back Business & Investing | June Newsletter

SelectReads News
Simple News Pro
  Business & Investing  
Well-Designed: How to Use Empathy to Create Products People Love

Jon Kolko · Harvard Business Review Press
Format: Hardcover

From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, its the consumer who suffers. In our quest to be more agile,...
Read More check catalog
 
 
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Dorie Clark · Portfolio
Format: Hardcover

A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they'll be recognized as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your...
Read More check catalog
 
 
The Millionaire Master Plan: Your Personalized Path to Financial Success

Roger James Hamilton · Business Plus
Format: Hardcover

The Millionaire Master Plan is a unique and fresh approach as to how individuals can not only get a sense of where they stand on the spectrum of personal wealth, but more importantly, how they can learn to ascend from their present state to a higher level. Roger James Hamilton, himself...
Read More check catalog
 
 
Rookie Smarts: Why Learning Beats Knowing in the New Game of Work

Liz Wiseman · Harperbusiness
Format: Hardcover

Wall Street Journal BestsellerIs it possible to be at your best even when you are underqualified or doing something for the first time? Is it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challenges? With...
Read More check catalog
 
 
Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

Jeff Shore · McGraw-Hill; 1 edition

WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. "Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling "This book is loaded with great ideas to educate, inspire, and make...
Read More check catalog
 
 
Clark Howard's Living Large for the Long Haul: Consumer-Tested Ways to Overhaul Your Finances, Increase Your Savings, and Get Y our Life Back on Track

Clark Howard · Avery

The follow-up to Clark Howard's #1 New York Times bestseller, Living Large in Lean Times, offers no-nonsense financial tips for achieving lifelong prosperity Americans from all walks of life are still feeling the roller-coaster effects of the Great Recession. For many, home values are still...
Read More check catalog
 
 
The Charles Schwab Guide to Finances After Fifty: Answers to Your Most Important Money Questions

Carrie Schwab-Pomerantz · Crown
Pages: 414
Format: Print book

Here at last are the hard-to-find answers to the dizzying array of financial questions plaguing those who are age fifty and older.The financial world is more complex than ever, and people are struggling to make sense of it all. If you're like most people moving into the phase of life...
Read More check catalog
 
 
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Jeff Fromm · AMACOM

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool"...
Read More check catalog
 
 
When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward

Tom Hopkins · Business Plus, 2014.
Pages: 304
Format: Print book

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick...
Read More check catalog
 
 
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

Brad Edmondson · Berrett-Koehler
Pages: 280
Format: Paperback

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody....
Read More check catalog