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Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Steven Quartz · Farrar, Straus & Giroux
Pages: 304
Format: Hardcover

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring...
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Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made

Jason Schreier · Harper Paperbacks
Pages: 304
Format: Paperback

Developing video games - hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels,...
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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller · Thomas Nelson
Pages: 256
Format: Hardcover

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business...
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Fed Up: An Insider's Take on Why the Federal Reserve is Bad for America

Danielle Dimartino Booth · Portfolio
Pages: 336
Format: Hardcover

A Federal Reserve insider pulls back the curtain on the secretive institution that controls America's economy After correctly predicting the housing crash of 2008 and quitting her high-ranking Wall Street job, Danielle DiMartino Booth was surprised to find herself recruited as an analyst...
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High-Hanging Fruit: Build Something Great by Going Where No One Else Will

Mark Rampolla · Portfolio
Pages: 240
Format: Print book

ZICO founder Mark Rampolla is building a social good movement: how to make money starting a company that is good for you, your colleagues, customers, and the worldWhen Mark Rampolla filled a notebook with potential startup ideas, his wife asked him some tough questions. What about this...
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Invested: How Warren Buffett and Charlie Munger Taught Me to Master My Mind, My Emotions, and My Money

DANIELLE TOWN · William Morrow
Pages: 256
Format: Hardcover

In this essential handbook - a blend of Rich Dad, Poor Dad and The Happiness Project - the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author Phil Town.Growing up, the words finance,...
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From Global to Local: The Making of Things and the End of Globalization

FINBARR LIVESEY · Pantheon
Pages: 224
Format: Hardcover

This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments the world over to show that our shared narrative of the global economy is deeply flawed and, if left unexamined, will lead corporations and countries astray, with...
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Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

MARK LEFKO · Morgan James Publishing
Pages: 172
Format: Print book

Smart businesses care about Global Sustainability. It's not just good PR -- it's good business, and a growing number of leading CEOs are embracing it. Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business...
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Give Work: Reversing Poverty One Job at a Time

LEILA JANAH · Portfolio
Pages: 272
Format: Hardcover

Despite trillions of dollars in Western aid, 2.8 billion people worldwide still struggle to survive every day. We need a better solution. Founder and CEO of Samasource Leila Janah shows that poverty is a problem we can solve - not just hope to alleviate - by giving work. When asked if they'd...
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How To Be A GREAT Salesperson...By Monday Morning!

David R Cook · Captivating Press
Pages: 184
Format: Paperback

Who This Book is For:Everyone - Many people use this book's motivational principles as a confidence builder, to enhance their careers, and personal life. Seasoned Sales Professionals - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher,...
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The Financial Diaries: How American Families Cope in a World of Uncertainty

Jonathan Morduch · Princeton University Press
Pages: 240
Format: Print book

Deep within the American Dream lies the belief that hard work and steady saving will ensure a comfortable retirement and a better life for one's children. But in a nation experiencing unprecedented prosperity, even for many families who seem to be doing everything right, this ideal...
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An Everyone Culture: Becoming a Deliberately Developmental Organization

Robert Kegan · Harvard Business Review Press
Pages: 256
Format: Print book

A Radical New Model for Unleashing Your Company's PotentialIn most organizations nearly everyone is doing a second job no one is paying them for - namely, covering their weaknesses, trying to look their best, and managing other people's impressions of them. There may be no greater...
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Idiot's Guides: Options Trading

Ann Logue · Alpha Books
Pages: 320
Format: Print book

Even for the experienced trader, options trading can be a risky and intimidating investment strategy. However, with the right strategies and approach, it can be an exciting investment option that can pay serious dividends. Through logical, step-by-step guidance Idiot's Guides: Options...
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Good People: The Only Leadership Decision That Really Matters

ANTHONY TJAN · PORTFOLIO PENGUIN
Pages: 304
Format: Hardcover

Good people are your organization's most critical asset. But what does it really mean to be good?Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their "softer" qualities,...
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Scrappy: Use Everything You Have, Trust Yourself, and Press the Reset Button for Success, the Lolly Wolly Doodle Way

BRANDI TEMPLE · ST MARTIN'S Press
Pages: 288
Format: Print book

Born from a hobby of sewing clothes for her daughters, Brandi Temple's Lolly Wolly Doodle has grown into one of the largest online retailers of children's and family clothing. Brandi's transition from a full-time mom to selling in flea markets to establishing a wildly successful e-Bay store...
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