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Seducing Strangers: How to Get People to Buy What You're Selling

Josh Weltman · Workman Publishing, 2015.
Pages: 179
Format: Print book

The author says it best: "This book is for people like you and me. People who go to work and - using words, pictures, music, and stories - are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash...
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Makers and Takers: The Rise of Finance and the Fall of American Business

Rana Foroohar · Crown Business
Pages: 388
Format: Print book

Eight years on from the biggest market meltdown since the Great Depression, the key lessons of the crisis of 2008 still remain unlearned - and our financial system is just as vulnerable as ever. Many of us know that our government failed to fix the banking system after the subprime mortgage...
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Everyone's a Critic: Winning Customers in a Review-Driven World

Bill Tancer · Portfolio
Format: Hardcover

More than of customers consult online reviews and take them very seriously A disgruntled customer on Yelp might have more clout than a guidebook magazine or newspaper This review-driven marketplace terrifies many businesses But some have learnt to navigate and profit from customer reviews...
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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Kelly McDonald · John Wiley & Sons Inc
Pages: 197
Format: Hardcover

Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences...
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The Dirty Little Secrets of Getting Your Dream Job

Don Raskin · Regan Arts
Pages: 182
Format: Print book

Drawing on his extensive experience evaluating applicants for his marketing agency, and featuring stories based on real-life situations, sample cover letters, resumes, and straightforward advice, Don Raskin's The Dirty Little Secrets of Getting Your Dream Job offers all the necessary tools...
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Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life

Nathan Gebhard · Chronicle Books

This welcome antidote to the conventional career guide answers the old question - "So, what are you going to do with your life?" - in a groundbreaking way. From the team behind the campus and online resource and the inspirational TV series in its eleventh season, ROADMAP helps...
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Writing to Win Federal Grants -The Workbook

Cheryl L Kester · CharityChannel Press
Pages: 249
Format: Print book

Writing to Win Federal Grants - The Workbook was conceived when the coauthors, Cheryl L. Kester, CFRE, and Karen L. Cassidy, GPC, were writing their book, Writing to Win Federal Grants: A Must-Have for your Fundraising Toolbox. They simply had too many tools to share in the book, which...
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Fix It: Getting Accountability Right

Roger Connors · Portfolio
Pages: 416
Format: Print book

From the world's leading experts on workplace accountability comes the most comprehensive study on the subject, revealing the cure that could fix low employee engagement in the workplace once and for all One factor, more than any other, causes the problems business leaders fear most. Lackluster...
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501+ Great Interview Questions for Employers and the Best Answers for Prospective Employees Revised 2nd Edition

Dianna Podmoroff · Atlantic Publishing Group Inc.; 2 Revised edition

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