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Impossible to Ignore: Creating Memorable Content to Influence Decisions

Carmen Simon · McGraw-Hill Education
Pages: 288
Format: Print book

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore -- using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they...
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn · Jossey-Bass
Pages: 262
Format: Print book

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...
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The Secret to Peak Productivity: A Simple Guide to Reaching Your Personal Best

Tamara Schwambach Kano Myles · American Management Association
Pages: 206
Format: Paperback

In this constantly-connected, do-more-with-less world, being able to increase your productivity is a real advantage. Certified Professional Organizer (CPO[registered]) and productivity expert Tamara Myles has developed a simple model - the Productivity Pyramid - which provides an actionable...
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50 Races to Run Before You Die

Tobias Mews · Aurum Press Ltd
Pages: 240
Format: Print book

50 Races to Run Before You Die is the essential guide to fifty of the best foot-races across the globe.Tobias Mews, runner and author, has tried, tested and completed each race, to give first-hand accounts of the challgenges, highlihgts and insider tips on what to expect.From iconic half...
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Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk

Craig R. Roach · BenBella Books
Pages: 400
Format: Hardcover

Imagine your life without the internet. Without phones. Without television. Without sprawling cities. Without the freedom to continue working and playing after the sun goes down. Electricity is at the core of all modern life. It has transformed our society more than any other technology....
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Grit: The Power of Passion and Perseverance

Angela Duckworth · Scribner
Pages: 333
Format: Print book

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed - be it parents, students, educators, athletes, or business people - that the secret to outstanding achievement is not talent but a special blend of passion and persistence...
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JumpStart Your Thinking: A 90-Day Improvement Plan

John C Maxwell · Center St, 2015.
Pages: 192
Format: Print book

#1 New York Times bestselling author John C. Maxwell shares the secrets to success in this 90-day guide, based on his book Thinking For a Change. Maxwell provides the wisdom and inspiration you need to become a better thinker and achieve your dreams by mastering the eleven types of successful...
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Hiding in the Bathroom: An Introvert's Roadmap to Getting Out There

MORRA AARONS-MELE · Dey Street Books
Pages: 304
Format: Hardcover

From the marketing guru and host of the popular Forbes.com podcast Hiding in the Bathroom, a breakthrough introverts' guide that broadens the conversation sparked by Quiet and moves away from the "Lean In" approach, offering wisdom and practical tips to help readers build strong...
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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Daymond John · Crown Business
Pages: 269
Format: Print book

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success,...
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China's Second Continent: How a Million Migrants Are Building a New Empire in Africa

Howard W. French · Knopf; First Edition edition
Format: Hardcover

An exciting, hugely revealing account of Chinas burgeoning presence in Africa—a developing empire already shaping, and reshaping, the future of millions of people.             A prizewinning foreign correspondent and former New York Times bureau chief in Shanghai and in West...
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

David Hoffeld · TarcherPerigee
Pages: 288
Format: Print book

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's...
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The Essential Manager's Handbook

Dk. · Dk Publishing
Pages: 464
Format: Print book

Be a more effective manager and hone your management style with DK Essential Managers Handbook, a bind-up of DK's DK Essential Managers: Leadership, DK Essential Managers: Managing People, DK Essential Managers: Effective Communication, DK Essential Managers: Negotiating, and DK Essential...
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The Curse of Cash

Kenneth S Rogoff · Princeton University Press
Pages: 248
Format: Print book

From the New York Times bestselling author of This Time Is Different, "a fascinating and important book" (Ben Bernanke) about phasing out paper money to fight crime and tax evasion--and to battle financial crises by tapping the power of negative interest ratesThe world is drowning...
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The Fundable Startup: How Disruptive Companies Attract Capital

Fred M Haney · SelectBooks
Pages: 288
Format: Hardcover

If you are the founder of a high-tech startup company, you know it's a daunting task, and the odds of success are slim. All founders dream of achieving a rewarding outcome like Steve Jobs or Bill Gates, but few reach such a pinnacle. In The Fundable Startup: How Disruptive Companies...
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Money Changes Everything: How Finance Made Civilization Possible

William N Goetzmann · Princeton University Press
Pages: 600
Format: Print book

In the aftermath of recent financial crises, it's easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks. In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite - that the development...
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