|
Zombie Loyalists: Using Great Service to Create Rabid Fans
Peter Shankman · Palgrave Macmillan Trade; First Edition edition
Format: Hardcover
|
|
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should... |
|
| |
|
|
 |
|
The 100 Best Stocks To Buy In 2015
Peter Sander · Adams Media Corporation
Pages: 384
Format: Paperback
|
|
Now is the time to make money!As the market continues to grow and reaches record highs in late 2014, you'll need to know where to put your money in order to create the largest profit. With The 100 Best Stocks to Buy in 2015, you can reap high earnings with stock picks that have consistently... |
|
|
| |
|
|
|
|
Fueling Freedom: Exposing the Mad War on Energy
Stephen Moore · Regnery Publishing
Pages: 256
Format: Print book
|
|
Fossil fuel energy is the lifeblood of the modern world. Before the Industrial Revolution, humanity depended on burning wood and candle wax. But with the ability to harness the energy in oil and other fossil fuels, quality of life and capacity for progress increased exponentially. Thanks... |
|
|
| |
|
|
|
|
Citizen Coke: The Making of Coca-Cola Capitalism
Bartow J. Elmore · W W Norton
Pages: 416
Format: Hardcover
|
|
An absorbing history of how Coke's insatiable thirst for natural resources shaped the company and reshaped the globe. How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula... |
|
|
| |
|
|
|
|
Mind over Money: The Psychology of Money and How to Use It
Claudia Hammond · Harperperennial
Pages: 384
Format: Print book
|
|
The acclaimed author of Time Warped tackles the very latest research in the fields of neuroscience, psychology, and biology to provide a fresh, fascinating, and thought-provoking look at our relationship with money - perfect for fans of Dan Ariely and Freakonomics.We know we need money... |
|
|
| |
|
|
|
|
Economism: Bad Economics and the Rise of Inequality
James Kwak · Pantheon Books
Pages: 256
Format: Print book
|
|
Here is a bracing deconstruction of the framework for understanding the world that is learned as gospel in Economics 101, regardless of its imaginary assumptions and misleading half-truths.Economism: an ideology that distorts the valid principles and tools of introductory college economics,... |
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
The Price of Prosperity: Why Rich Nations Fail and How to Renew Them
Todd G Buchholz · Harper
Pages: 384
Format: Hardcover
|
|
In this bold history and manifesto, a former White House director of economic policy exposes the economic, political, and cultural cracks that wealthy nations face and makes the case for transforming those same vulnerabilities into sources of strength - and the foundation of a national... |
|
|
| |
|
|
|
|
The Speed of Sound: Breaking the Barriers Between Music and Technology: A Memoir
Thomas Dolby · Flatiron Books
Pages: 288
Format: Print book
|
|
The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early... |
|
|
| |
|
|
|
|
Geek Girl Rising: Inside the Sisterhood Shaking Up Tech
HEATHER CABOT · St. Martin's Press
Pages: 272
Format: Hardcover
|
|
Meet the women who haven't asked for permission from Silicon Valley to chase their dreams. They are going for it -- building the next generation of tech start-ups, investing in each other's ventures, crushing male hacker stereotypes and rallying women and girls everywhere to join the digital... |
|
|
| |
|
|
|
|
Trump's War: His Battle for America
MICHAEL SAVAGE · CENTER ST
Pages: 304
Format: Print book
|
|
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Arial; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} The wall, taxes, tariffs, deportations, Obamacare, guns, military strength, schools, abortion, religion - what will the new president do? The "Godfather of Trumpmania,"... |
|
|
| |
|
|
|
|
Move: Putting America's Infrastructure Back in the Lead
Rosabeth Moss Kanter · W. W. Norton & Company; 1 edition
Format: Hardcover
|
|
"America has been waiting for a call to think big and act big as we envision our transportation future. Kanter's important book is it." -- Deval Patrick, governor of Massachusetts, 2007 -- 2015Americans are stuck. We live with travel delays on congested roads, shipping delays... |
|
|
| |
|
|
|
|
Asset Allocation DeMystified: A Self-Teaching Guide
Paul Lim · McGraw-Hill Education; 1 edition
|
|
Get in the mix with smart asset allocation How you combine your different assets can be more important than the actual assets you invest in. This easy-to-understand guide shows you how to balance risk vs. reward using various mixes of stocks, bonds, real estate, foreign currency, derivatives,... |
|
|
| |
|
|
|
|
The Power and Independence of the Federal Reserve
Peter Conti-Brown · Princeton University Press
Pages: 368
Format: Print book
|
|
The independence of the Federal Reserve is considered a cornerstone of its identity, crucial for keeping monetary policy decisions free of electoral politics. But do we really understand what is meant by "Federal Reserve independence"? Using scores of examples from the Fed's... |
|
|
| |
|
|
|
