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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Sally Hogshead · Harper Business
Pages: 352
Format: Print book

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited...
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FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

Dan Ward · HarperBusiness
Pages: 229
Format: Hardcover

Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation.Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience...
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How to Open and Operate a Financially Successful Coffee, Espresso and Tea Shop with Companion CD-ROM Revised 2nd Edition

Douglas Robert Brown · Atlantic Pub Co
Pages: 288
Format: Paperback

The explosive growth of the coffee shops across the country has been phenomenal in the past 20 years, expanding from 500 businesses to more than 20,000 today. Few people realize coffee is the largest food import to the United States. There is money to be made on those beans! Coffee shops...
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Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

Amy Whitaker · HarperBusiness
Pages: 384
Format: Print book

An indispensable and inspiring guide to creativity in the workplace and beyond, drawing on art, psychology, science, sports, law, business, and technology to help you land big ideas in the practical world.Anyone from CEO to freelancer knows how hard it is to think big, let alone follow...
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The Aspirational Investor: Taming the Markets to Achieve Your Life's Goals

Ashvin B. Chhabra · HarperBusiness
Format: Hardcover

The Chief Investment Officer of Merrill Lynch Wealth Management explains why goals, not markets, should be the primary focus of your investment strategy - and offers a practical, innovative framework for making smarter choices about aligning your goals to your investment strategy.Today...
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Chapter 13 Bankruptcy: Keep Your Property & Repay Debts Over Time

Stephen Elias · Nolo
Pages: 288
Format: Print book

When you file for Chapter 13 bankruptcy, you can wipe out some of your debt and pay off the rest over time with a repayment plan approved by the bankruptcy court. You may be able to: avoid foreclosure stop car repossession reduce car loan debt stop most debt collectors, and remove junior...
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How Women Decide: What's True, What's Not, and What Strategies Spark the Best Choices

Therese Huston · Houghton Mifflin Harcourt
Pages: 384
Format: Print book

A definitive playbook for making stronger, wiser choices that thoughtfully addresses how the cultural landscape - and the research - defines how women decide Books about decision making are often inadvertently tailored primarily to men. Meanwhile, books about women in business overlook...
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The Confidence Myth: Why Women Undervalue Their Skills, and How to Get Over It

Helene Lerner · Berrett-Koehler Publishers; 1 edition

Not only do we need more female leaders at the top, but we need more women at all levels of business, government, and nonprofits to step up - there's no time to waste. The problem, says Helene Lerner, isn't so much that women lack confidence but that they misunderstand what confidence...
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Driven to Distraction at Work: How to Focus and Be More Productive

Ned Hallowell · Harvard Bus Review Press
Pages: 256
Format: Hardcover

Are you driven to distraction at work?Bestselling author Edward M. Hallowell, MD, the world's leading expert on ADD and ADHD, has set his sights on a new goal: helping people feel more in control and productive at work.You know the feeling: you can't focus; you feel increasingly...
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The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

Tim Leberecht · Harperbusiness
Pages: 320
Format: Hardcover

In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business - by designing products, services, and experiences that connect us with something...
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