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This Is Marketing: You Can't Be Seen Until You Learn to See
SETH GODIN · Portfolio Pages: 288 Format: Hardcover
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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online... |
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Smashing Glass & Kicking Ass: Lessons from The Meanest Woman Alive
Linda Smith · Linda Smith Pages: 260 Format: Paperback
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Want to know how to unleash your power as a woman by using your unique feminine advantages to succeed in the modern workplace? Linda Smith is on a crusade to teach all women how to harness their exclusive feminine superpowers - what she calls their Kick Assets - to rise in business without... |
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Start Your Farm: The Authoritative Guide to Becoming a Sustainable 21st Century Farmer
FORREST PRITCHARD · The Experiment Pages: 272 Format: Paperback
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A totally modern, all-purpose handbook for today's agricultural dreamers - covering the challenges and triumphs of launching any successful farm - from two leading lights in sustainable farming Combining nearly five decades of experience from two of America's pioneering sustainable... |
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Who Is Michael Ovitz?
MICHAEL OVITZ · Portfolio Pages: 384 Format: Hardcover
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If you're going to read one book about Hollywood, this is the one. As the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers... |
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Unsavory Truth: How Food Companies Skew the Science of What We Eat
MARION NESTLE · Basic Books Pages: 320 Format: Hardcover
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America's leading nutritionist exposes how the food industry corrupts scientific research for profit Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence... |
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Know Your Value: Women, Money, and Getting What You're Worth
Mika Brzezinski · Hachette Books Pages: 256 Format: Hardcover
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Mika Brzezinski's bestselling motivational guide--"a rallying cry for women to get the money they deserve." (TheAtlantic.com) --now updated and expanded.Why are women so often overlooked and underpaid? What are the real reasons men get raises more often than women? How can women... |
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The Fifth Risk
Michael Lewis · W. W. Norton & Company Pages: 256 Format: Hardcover
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What are the consequences if the people given control over our government have no idea how it works?"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Energy. "And then there was radio silence." Across all departments,... |
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Capitalism in America: A History
Alan Greenspan · Penguin Press Pages: 496 Format: Hardcover
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From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.From even the start of his fabled... |
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