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Perennial Seller: The Art of Making and Marketing Work that Lasts
RYAN HOLIDAY · Portfolio Pages: 272 Format: Hardcover
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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes - authors, entrepreneurs, musicians, filmmakers, fine artists - how a classic work is made and marketed.In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon... |
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Let the Story Do the Work: The Art of Storytelling for Business Success
Esther K Choy · AMACOM Pages: 256 Format: Hardcover
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People forget facts, but they never forget a good story. \It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing... |
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Total Focus: Make Better Decisions Under Pressure
Brandon Webb · Portfolio Pages: 288 Format: Hardcover
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A former Navy SEAL sniper turned media CEO and New York Times bestselling author teaches business leaders how to make the best decisions under pressure. Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress.... |
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Fired Up! Selling TM: Great Quotes To Inspire, Energize, Succeed
Ray Bard · Bard Press Pages: 240 Format: Hardcover
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Salespeople love quotes! They put them on their refrigerator doors, post on their bathroom mirrors, carry them as a reminder, use in speeches and team meetings, and send in emails. They use quotes to fire up their sales teams, their friends -- and themselves.A unique crowd-sourcing model,... |
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