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Branding For Dummies

Bill Chiaravalle · For Dummies; 2 edition
Format: Print book

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define...
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Get What's Yours for Medicare: Maximize Your Coverage, Minimize Your Costs

Philip Moeller · Simon & Schuster
Pages: 291
Format: Print book

A coauthor of the New York Times bestselling guide to Social Security Get What's Yours authors an essential companion to explain Medicare, the nation's other major benefit for older Americans. Learn how to maximize your health coverage and save money.Social Security provides the bulk of most...
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Economics For Dummies

Sean Masaki Flynn · For Dummies
Pages: 432
Format: Paperback

Find the latest on economics The economy is always changing but some things are eternal! Economics For Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What's the best way to fight poverty? How can governments...
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Zombie Loyalists: Using Great Service to Create Rabid Fans

Peter Shankman · Palgrave Macmillan Trade; First Edition edition
Format: Hardcover

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should...
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Energy: A Human History

RICHARD RHODES · Simon & Schuster
Pages: 384
Format: Hardcover

Pulitzer Prize- and National Book Award-winning author Richard Rhodes reveals the fascinating history behind energy transitions over time - wood to coal to oil to electricity and beyond.People have lived and died, businesses have prospered and failed, and nations have risen to world power...
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The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals

Cliff Ennico · AMACOM
Pages: 265
Format: Print book

Ever wish your company could raise capital the Kickstarter(R) way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups. In April 2012, President Obama signed the Jumpstart Our Business Startups--or JOBS--Act into law. This groundbreaking...
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Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life

Susan A David · Avery
Pages: 288
Format: Print book

The counterintuitive approach to achieving your true potential, heralded by the Harvard Business Review as a groundbreaking idea of the year. The path to fulfillment, whether at work or at home, is almost never a straight line. Ask anyone who has achieved their biggest goals or who thrives...
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Meet the Frugalwoods: Achieving Financial Independence Through Simple Living

ELIZABETH WILLARD THAMES · HarperBusiness
Pages: 240
Format: Hardcover

The deeply personal story of how award-winning personal finance blogger Elizabeth Willard Thames abandoned a successful career in the city and embraced frugality to create a more meaningful, purpose-driven life, and retire to a homestead in the Vermont woods at age thirty-two with her husband...
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You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life

Anthony Sullivan · Da Capo Lifelong Books
Pages: 256
Format: Hardcover

TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation.Pitching is about persuasion: radiating positivity, controlling the situation, winning an audience's trust, creating "fierce agreement," and getting them to want to give...
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Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

Ryan Serhant · Hachette Books
Pages: 240
Format: Hardcover

A lively and practical guide to sell anything and up your business game."Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game." - Andy Cohen, host of Watch...
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Whiplash: How to Survive Our Faster Future

Joi Ito · Grand Central Publishing
Pages: 318
Format: Print book

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions-one in technology and the other in communications-joined, an explosive force was unleaded that changed the very nature of innovation....
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Starting & Building a Nonprofit: A Practical Guide

Peri Pakroo · NOLO
Pages: 288
Format: Paperback

Build a great nonprofit More people than ever are committing themselves to serving their communities and changing the world. Whether you're aiming to protect the environment, support the arts, or help people in need, understanding how to set up a solid nonprofit organization is a great...
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Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals

Michael S Hyatt · Baker Books
Pages: 272
Format: Hardcover

We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt...
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The Chain: Farm, Factory, and the Fate of Our Food

Ted Genoways · Harper
Format: Hardcover

A powerful and important work of investigative journalism that explores the runaway growth of the American meatpacking industry and its dangerous consequences.On the production line in American packinghouses, there is one cardinal rule the chain never slows. Every year, the chain conveyors...
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