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Zombie Loyalists: Using Great Service to Create Rabid Fans
Peter Shankman · Palgrave Macmillan Trade; First Edition edition
Format: Hardcover |
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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should... |
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Everyone's a Critic: Winning Customers in a Review-Driven World
Bill Tancer · Portfolio
Format: Hardcover |
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More than of customers consult online reviews and take them very seriously A disgruntled customer on Yelp might have more clout than a guidebook magazine or newspaper This review-driven marketplace terrifies many businesses But some have learnt to navigate and profit from customer reviews... |
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FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation
Dan Ward · HarperBusiness
Pages: 229
Format: Hardcover |
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Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation.Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience... |
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Facebook Marketing For Dummies
John Haydon · For Dummies; 5 edition
Format: Print book |
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest... |
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The Man Who Knew: The Life and Times of Alan Greenspan
Sebastian Mallaby · Penguin Press
Pages: 781
Format: Print book |
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The definitive biography of the most important economic statesman of our time Sebastian Mallaby's magisterial biography of Alan Greenspan, the product of over five years of research based on untrammeled access to his subject and his closest professional and personal intimates, brings... |
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The Revenge of Analog: Real Things and Why They Matter
David Sax · PublicAffairs
Pages: 282
Format: Print book |
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"The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it. "... |
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Wiser: Getting Beyond Groupthink to Make Groups Smarter
Cass R. Sunstein · Harvard Business Review Press
Format: Hardcover |
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Why are group decisions so hard? Since the beginning of human history, people have made decisions in groupsfirst in families and villages, and now as part of companies, governments, school boards, religious organizations, or any one of countless other groups. And having more than one person... |
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Absolute Value: What Really Influences Customers in the Age of
Itamar Simonson · HarperCollins
Pages: 232
Format: Print book |
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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework - the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How... |
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