Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a new venture inside a larger corporation. But the most important and least understood of these factors is the personality of the builder--the founder or leader's particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And it's the one factor you, as a business builder yourself, can directly control. This book decodes the interplay between builder personality and new business success or failure. Using a patented analytic methodology, authors Chris Kuenne and John Danner discovered four distinct types of highly successful "business builder" personalities--the Driver, the Explorer, the Crusader, and the Captain--each displaying special gifts and predictable gaps or shortcomings in growing their companies and new ventures. Built for Growth blends exclusive research findings, personal interviews, and experienced analysis to