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Book Cover

PRINT MATL

Title Mid-century ads / edited by Jim Heimann ; introduction by Steven Heller.

Publisher Köln, Germany : Taschen, Bibliotheca Universalis, [2015]
©2015

ISBN 9783836556323 (hardcover)



Location Call No. Status Message
 Main Adult  659.132 Mid    DUE 04-30-24  ---
 Sanger Branch Adult  659.132 Mid    AVAILABLE  ---

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Description 715 pages : illustrations (some color) ; 20 cm.
Series Title Taschen bibliotheca universalis
Note(S) Includes index.
Contents Mad for ads -- The fifties : Advertising in the fifties: the age of affluence ; Timeline -- The sixties : Advertising in the sixties: so, what's the big idea? ; Timeline.
Summary Gleaned from thousands of images, this book offers the best of American print advertising in the age of the 'big idea.' From the height of American consumerism, bold and colourful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the 'Mad Men' era.
Note Text in English, French and German.
Subject(S) Advertising -- United States -- History -- 20th century -- Pictorial works.
Nineteen fifties -- Pictorial works.
Nineteen sixties -- Pictorial works.
Popular culture -- United States -- Pictorial works.
Commercial art -- United States -- History.
Illustrated works.
Added Name(S) Heimann, Jim, 1948- editor.
Heller, Steven, writer of introduction.
ISBN 9783836556323 (hardcover)