| Edition |
First Pegasus Books cloth edition. |
| Description |
xvi, 304 pages ; 24 cm |
| Note(S) |
Includes bibliographic references (p. 273-303) and index. |
| Contents |
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments. |
| Summary |
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments. |
| Subject(S) |
Dog industry.
|
|
Dog breeders.
|
|
Pet shops.
|
|
Dog rescue.
|
| Added Title |
Inside the big business of breeders, pet stores, and rescuers |
| ISBN |
9781681771403 (hardback) |
|
1681771403 (hardback) |
|
Other Resources
