| Description |
xv, 335 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. |
| Contents |
At the zoo -- Creating entertainment in the auto-tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche: the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent -- End card. |
| Subject |
YouTube (Electronic resource)
|
| Subject(S) |
Internet videos -- Social aspects.
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Information society.
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Popular culture.
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| ISBN |
9781632866745 (hardcover) |
|
1632866749 (hardcover) |
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