| Edition |
First Simon & Schuster hardcover edition. |
| Description |
xviii, 348 pages ; 24 cm |
| Note(S) |
Includes index. |
| Summary |
An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy-the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace. |
| Subject(S) |
Customer relations.
|
|
Customer loyalty.
|
|
Marketing.
|
| ISBN |
9781501155611 (hardcover) |
|
Other Resources
