| Edition |
First Simon & Schuster hardcover edition. |
| Description |
xiii, 413 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 235-326) and index. |
| Summary |
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. |
| Subject(S) |
Influence (Psychology)
|
|
Persuasion (Psychology)
|
| ISBN |
9781501109799 (hardcover) |
|
1501109790 (hardcover) |
|
Other Resources
