"Eleventh edition -- August 2016"--Title page verso.
Latest edition consulted : 11th edition.
Contents
A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book -- Appendixes.
Other Resources
