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Author Kingston, Kathy, author.

Title A higher bid : how to transform special event fundraising with strategic benefit auctions / Kathy Kingston.

Publisher Hoboken, New Jersey : Wiley, [2015]

ISBN 9781119017875 (hardback)
1119017874 (hardback)



Location Call No. Status Message
 Main-Adult  658.1522 Kin    AVAILABLE  ---

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Description xxii, 266 pages : illustrations ; 24 cm.
Series Title AFP fund development series.
AFP fund development series
Local Note rw
Bibliography Includes bibliographical references and index.
Contents Introduction 1. The Shift: Event Transaction to Philanthropic Transformation 2. Bid High and Prosper: Are Auctions Right For You? 3. Energize and Empower Your Board and Team 4. Make Your Auctioneer Your Quarterback 5. Attract The Right People First 6. Procure Incredible Auction Items 7. Make Your Show Flow 8. Communicate Donor Impact 9. Measure Impact 10. Leverage New Technology 11. Optimize Silent Auctions For Loud Results 12. Maximize the True Worth of Your Live Auction 13. Ignite Generosity With Fund-A-Need Special Appeals 14. Add Strategic Income Streams and Fun 15. Keep the Money Flowing.
Summary "Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams ; Increase your organization's donor base ; Empower the board toward efficiency and productivity ; Engage supporters more deeply and keep them invested. Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits,associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact" -- Provided by publisher.
Subject(S) Benefit auctions.
Fund raising.
Special events -- Planning.
ISBN 9781119017875 (hardback)
1119017874 (hardback)