"How to balance business and creativity to earn a living doing what you love."-- Provided by publisher.
Contents
The people you'll be hearing from -- What is your vision?. The myth of the lightning bolt ; Success on your own terms ; Where is there white space? -- Getting off the ground. Be smart about your hustle ; Assessing risk ; Overcoming fear and doubt -- The myth of the lone genius. Invest in relationships ; Creative collaborations and differences ; Find the right collaborators -- The power of story. Tell a story about your creation ; Building a relationship with your customer ; How to build a brand -- Run your ideas like a business. Are you a left- or right-brain person? Answer: neither ; Determining your value ; How to keep it going -- Conclusion: advice to your younger self.
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