| Description |
x, 228 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages 225-228). |
| Summary |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. |
| Contents |
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using a StoryBrand to transform company culture. |
| Subject(S) |
Branding (Marketing)
|
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Advertising -- Brand name products.
|
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Product management.
|
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Marketing.
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Selling.
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Customer relations.
|
| ISBN |
9780718033323 (hardcover) |
|
0718033329 (hardcover) |
|
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