| Edition |
First Edition. |
| Description |
397 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Prologue -- Part One. Chapter 1: Halas: The founder -- Chapter 2: Mara: The promoter -- Chapter 3: Marshall: The showman -- Chapter 4: Bell: The profligate son -- Chapter 5: Rooney: The gambler -- Part Two. Chapter 6: Almost broke -- Chapter 7: New ideas -- Chapter 8: Benny and the Giants -- Chapter 9: Instituting a draft -- Chapter 10: Betting bonanza -- Chapter 11: Move to DC -- Part Three. Chapter 12: Brotherhood of rivals -- Chapter 13: A step forward -- Chapter 14: The greatest rout -- Chapter 15: Same, old Pirates -- Chapter 16: Political winds -- Chapter 17: Dog meat -- Chapter 18: Two wars -- Chapter 19: The right guy in charge -- Part Four. Chapter 20: Back across the color line -- Chapter 21: Scandal -- Chapter 22: Everyone loses -- Chapter 23: The little black box -- Chapter 24: All-white Redskins -- Chapter 25: Forty million viewers -- Epilogue. |
| Summary |
The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $13 billion in annual revenue. Yet its current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time the sport barely registered on the national scene, where college football, baseball, boxing, and horseracing dominated. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s each sacrificed the short-term success of his team for the longer-term good of the League. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime. |
| Subject |
National Football League -- History.
|
| Subject(S) |
Football -- United States -- History.
|
| Added Title |
How five rivals created the NFL and launched a sports empire |
| ISBN |
9780465048700 (hardcover) |
|
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