| Edition |
First edition. |
| Description |
220 pages ; 20 cm |
| Bibliography |
Includes bibliographical references. |
| Summary |
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike" -- Provided by publisher. |
| Subject(S) |
Advertising.
|
|
Advertising -- Audio-visual equipment.
|
|
Branding (Marketing)
|
|
Advertising & Promotion.
|
|
Marketing -- General.
|
|
Social sciences -- In popular culture.
|
| ISBN |
9780399588518 (hardback) |
|
0399588515 (hardback) |
|
Other Resources
