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Book Cover

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Author Kim, W. Chan, author.

Title Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

Publisher New York : Hachette Books, 2017.

ISBN 9780316314046
0316314048



Location Call No. Status Message
 Heatherdowns Branch Adult  658.802 Kim    DUE 11-28-23 OHPIR OFF-SITE  ---
 Sanger Branch Adult  658.802 Kim    AVAILABLE  ---
 Washington Branch Adult  658.802 Kim    AVAILABLE  ---

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Description xi, 322 pages : illustrations ; 24 cm
Summary Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Subject(S) New products.
Market segmentation.
Added Name(S) Mauborgne, Renée, author.
Added Title Beyond competing : proven steps to inspire confidence and seize new growth
ISBN 9780316314046
0316314048