Description |
xi, 322 pages : illustrations ; 24 cm |
Summary |
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space. |
Subject(S) |
New products.
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Market segmentation.
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Added Name(S) |
Mauborgne, Renée, author.
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Added Title |
Beyond competing : proven steps to inspire confidence and seize new growth |
ISBN |
9780316314046 |
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0316314048 |
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