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PRINT MATL
Author Holiday, Ryan, author.

Title Perennial seller : the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check.

Publisher New York, New York : Portfolio/Penguin, [2017]

ISBN 9780143109013 (hardcover)
0143109014 (hardcover)



Location Call No. Status Message
 Heatherdowns Branch Adult  381.1 Hol    AVAILABLE  ---
 King Road Adult  381.1 Hol    AVAILABLE  ---
 Sanger Branch Adult  381.1 Hol    DUE 04-04-24  ---

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Description 248 pages ; 22 cm
Bibliography Includes bibliographical references and index.
Contents The creative process: from the mindset to the making to the magic -- Positioning: from polishing to perfecting to packaging -- Marketing: from courting to coverage, pushing to promotion -- Platform: from fans to friends and a full-fledged career -- Conclusion: what's luck got to do with it?
Summary Explores how some works and artists achieve longevity when most disappear after initial success.
Subject(S) Marketing.
Authorship.
Psychology -- Creative Ability.
Branding (Marketing)
Creative ability.
Selling.
ISBN 9780143109013 (hardcover)
0143109014 (hardcover)