Preface -- The history of visual merchandising -- The role of a visual merchandiser. The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success -- Store design. What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?; Store study: Kurt Geiger -- Windows. Getting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window calendar; Window standards and maintenance, and budget; Store study: Fortnum & Mason --

In-store visual merchandising. Product adjacencies; Floor layouts; Store study: Matthew Williamson; Fixtures and fittings; Wall fixtures; Product handling; Store study: Flight 001; In-store displays and hot shops; Point of sale and add-on sales; Clearance merchandise; Signage and ticketing; Case study: Colorset; Lighting; Case study: ERCO lighting; Ambience; Technology; Retail standards and maintenance, and budget; Virtual visual merchandising; Store study: Topshop -- Mannequins. Sculpting; Purchasing mannequins; Dressing a mannequin; Securing a mannequin; Grouping mannequins; Maintenance -- The visual merchandiser's studio. The visual merchandiser's toolbox; Health and safety; Lighting chart -- Glossary.