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Bibliographic Information
- Title
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From an idea to Disney : how branding made Disney a household name
- Author
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Sichol, Lowey Bundy.
- Publisher:
- Houghton Mifflin Harcourt,
- Pub date:
- [2019]
- Pages:
- 99 pages :
- ISBN:
- 9781328453600
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Item info:
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1 copy available in
Children's room.
1 copy total in all locations.
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Holdings
J 384.80979494 SIC
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1
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Children's book in hardcover
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Children's room
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All content
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Enriched Content
From an idea to Disney : how branding made Disney a household name
Sichol, Lowey Bundy.
Quick Links
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MARC Record
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Personal Author:
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Sichol, Lowey Bundy.
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Title:
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From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings.
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Physical description:
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99 pages : illustrations ; 21 cm.
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Series Statement:
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(From an idea to...)
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Contents:
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Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
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Summary:
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"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
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Personal subject:
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Disney, Walt, 1901-1966--Juvenile literature.
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Personal subject:
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Disney, Walt 1901-1966.
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Corporate subject:
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Walt Disney Company--History--Juvenile literature.
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Corporate subject:
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Walt Disney Company--History.
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Subject term:
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Branding (Marketing)--Juvenile literature.
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Subject term:
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Branding (Marketing)--Juvenile literature.
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Subject term:
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Branding (Marketing.)
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Added Entry-Personal Name:
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Jennings, C. S.,