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  Title

  Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Revised and expanded third edition.

  Author

  Kerpen, Dave.  

  Publisher:

  McGraw-Hill Education,

  Pub date:

  [2019]

  Pages:

  xvii, 296 pages :

  ISBN:

  9781260453287

  Item info:

  1 copy available in Adult nonfiction shelves.
  1 copy total in all locations.

  • 9781260453287
  • Holdings

    Holdings
    Call number	Copies	Material	Location
    658.872 KER	1	Trade Paperback (larger paperback)	Adult nonfiction shelves

  • All content

• Enriched Content

  Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Revised and expanded third edition.
  Kerpen, Dave.
  
  
  

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• MARC Record

  Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Revised and expanded third edition.
  Kerpen, Dave.
  

  Personal Author:

  Kerpen, Dave.

  Title:

  Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen.

  Edition:

  Revised and expanded third edition.

  Physical description:

  xvii, 296 pages : illustrations ; 23 cm

  Contents:

  Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most.

  Summary:

  "This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover.

  Subject term:

  Internet marketing.

  Subject term:

  Online social networks.

  Subject term:

  Social media--Economic aspects.

  Subject term:

  Customer relations.

  Subject term:

  Branding (Marketing)

  Added Entry-Personal Name:

  Berk, Robert E., 1923-