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Bibliographic Information
- Title
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Building a storybrand : clarify your message so customers will listen
- Author
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Miller, Donald, 1971-
- Publisher:
- HarperCollins Leadership, an imprint of HarperCollins,
- Pub date:
- [2017]
- Pages:
- x, 228 pages :
- ISBN:
- 9780718033323
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Item info:
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1 copy available in
Adult nonfiction shelves.
1 copy total in all locations.
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Holdings
658.802 MIL
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1
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Adult non-fic hardcover
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Adult nonfiction shelves
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All content
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Enriched Content
Building a storybrand : clarify your message so customers will listen
Miller, Donald, 1971-
Quick Links
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MARC Record
Building a storybrand : clarify your message so customers will listen
Miller, Donald, 1971-
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Personal Author:
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Miller, Donald, 1971-
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Title:
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Building a storybrand : clarify your message so customers will listen / Donald Miller.
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Physical description:
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x, 228 pages : illustrations ; 22 cm
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Contents:
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The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
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Summary:
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Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Subject term:
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Branding (Marketing)
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Subject term:
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Advertising--Brand name products.
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Subject term:
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Product management.
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Subject term:
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Marketing.
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Subject term:
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Selling.
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Subject term:
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Customer relations.
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Subject term:
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Selling. (OCoLC)fst01111969