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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves Cover Image Book Book

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves

Penenberg, Adam L. (Author).

Summary: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Item details

  • ISBN: 9781401323493
  • ISBN: 1401323499
  • Physical Description: print
    ix, 274 p. : ill. ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Hyperion, c2009.

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references (p. [253]-266) and index.
Formatted Contents Note: An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.

Find similar items by subject

Subject: Viral marketing
Online social networks Economic aspects
Electronic commerce Marketing
Business Computer network resources
Social networking Economic aspects
Social networking Intenet resources
Business Internet resources

Currently available copies

  • 9 out of 9 copies are currently available at PINES. (Show)
  • 5 out of 5 copies are currently available at Clayton County Library System.

Holds

  • 0 current holds on 9 total copies.
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Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
Clayton County Library System:
      Forest Park Branch 		303.48 PENENBERG, ADAM L ( Send Text)
 31012002604484 STACKS Available
Clayton County Library System:
      Headquarters Library 		303.48 PENENBERG, ADAM L ( Send Text)
 31012002969945 STACKS Available
Clayton County Library System:
      Lovejoy Branch 		303.48 PENENBERG, ADAM L ( Send Text)
 31012002978672 STACKS Available
Clayton County Library System:
      Morrow Branch 		303.48 PENENBERG, ADAM L ( Send Text)
 31012002969622 STACKS Available
Clayton County Library System:
      Riverdale Branch 		303.48 PENENBERG, ADAM L ( Send Text)
 31012002969911 STACKS Available
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