Get scrappy : smarter digital marketing for businesses big and small
Item details
- ISBN: 9780814437315
- ISBN: 0814437311
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Physical Description:
print
xiii, 226 pages : illustrations ; 22 cm - Publisher: New York : American Management Association, [2016]
Contents / Notes
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Foreword / by Ann Handley -- Introduction -- Part one: Smart steps you can't skip -- 1. The brand behind the megaphone -- 2. Map your marketing -- 3. Follow your digital compass -- Part two: Do more with less -- 4. Create a question engine -- 5. Embrace your people power -- 6. Connect your digital dots -- Part three: Simplify for the long haul -- 7. The simplification game -- 8. Measure what matters -- 9. Putting it together -- Appendix -- Get scrappy: a reference guide -- Discussion group questions -- Further reading. |
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Subject: | Internet marketing Internet advertising Digital media Marketing Management Digital media Internet advertising Internet marketing Marketing Management |
Currently available copies
- 1 out of 1 copy are currently available at PINES. (Show)
- 1 out of 1 copy are currently available at Clayton County Library System.
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Library System: Library Branch Name
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Call Number / Copy Notes | Barcode | Shelving Location | Status | |
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Clayton County Library System: Lovejoy Branch |
658.872 WESTERGAARD, NICK (
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31012004519409 | STACKS | Available |