Mr. Lawrence views himself as a self help guru whose goal is to inspire people to get off their butts and follow their dreams. His dream is to complete one hundred triathlons in one hundred days which is to be sure an unbelievable accomplishment. He emphasizes his mammoth struggles and pain and also the teamwork needed from his family and other experts to live his dream. His wife and kids are essential for both physical and moral support. If you need a flame to get you going read this book. (read less)

Mr. Lawrence views himself as a self help guru whose goal is to inspire people to get off their butts and follow their dreams. His dream is to complete one hundred triathlons in one hundred days which is to be sure an unbelievable accomplishment. He emphasizes his mammoth struggles and pain and also the teamwork needed from his family and other experts to live his dream. His wife and kids (read more)

Rating: 3.75* of five The Publisher Says: The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence – the greatest endurance athlete in human history. Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, 'the single most difficult day in sports'—a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one. Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic test known to science. The stunning discovery is that physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality. How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James 'Iron Cowboy' Lawrence shows readers how to do. Lawrence explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible. Combine a big dream with small improvements repeated with great consistency and make your goals and dreams a reality. I RECEIVED A DRC FROM THE PUBLISHER VIA NETGALLEY. THANK YOU. My Review: I read this because I am unable to fathom WHY anyone would do this insane thing to their body. I still don't know. What I *do* know is that doing this insane thing to his body afforded Author Lawrence great clarity about how he accomplished this absurd, OTT feat of effortful activity. He reports to readers the means by which he accomplished a feat of endurance and self-discipline that a vanishingly small number of us fellow humans ever even attempt, let alone accomplish. There is huge value in absorbing this attitude: "do it to prove you can." Do hard things because they are hard, and along the way build the habits of mind that will make you unstoppable in areas that actually matter. *oops* I didn't mean to type that out loud. There it is, though. What earthly use is doing this to one's body? This smacks of the religious ascetics who do appalling things to themselves because god. In what way is this necessary, or beneficial to the world? As an example to emulate? I'd drag anyone I know to the shrink if they announced they'd got this idea for abusing their body in this way. However much I decry the wasteful, expensive thing this lunacy promotes...that training costs, the supplements and dietary demands cost like crazy, donate the time and money to bettering the world you selfish thing!...I acknowledge the author's using the plarform it goives him to have accomplished this as a means to offer practical, actionable advice on how to acquire the *habits* that got him there. He's offering good information, clearly and understandably formatted, explaining how and why this or that effort pays off in self-discipline; this is the thing I focused on, not the reason *he* was doing it but rather *how* he did what he did. I devoutly hope the readers the book will get because the author did what he did will put his path to attaining an enviable strenth of mind to more useful ends. It's the egotism, the selfish "MY victory" straight-male vanity of the exercise (!) that won't let me get to a full four stars despite the more positive uses the information can be put to. (read less)

Rating: 3.75* of five The Publisher Says: The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence – the greatest endurance athlete in human history. Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, 'the single most (read more)