The laws of subtraction : six simple rules for winning in the age of excess everything
Preferred Shelf Number:
650.1 MAY
Title:
The laws of subtraction : six simple rules for winning in the age of excess everything
Author:
May, Matthew E.
ISBN:
9780071795616
9780071795623
Personal Author:
Publication Information:
New York : McGraw-Hill, c2013.
Physical Description:
xv, 224 p. : ill., ports. : 24 cm.
Contents:
What isn't there can often trump -- The simplest rules create the most effective experience -- Limiting information engages the imagination -- Creativity thrives under intelligent constraints -- Break is the important part of breakthrough -- Doing something isn't always better than doing nothing -- CODA.
Abstract:
"6 simple principles for winning in an age of excess everythingMarket leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtraction shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles"-- Provided by publisher.
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012027956-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012027956-d.html
Language:
English
Format:
Books
